/* ============================================================
     DESIGN TOKENS
     ============================================================ */
  :root {
    --navy: #2d3a7d;
    --navy-dark: #232e66;
    --navy-deeper: #1a2452;
    --navy-50: #eef0f8;
    --pink: #e91e85;
    --pink-soft: #ffb3d9;
    --pink-50: #fdeaf3;
    --orange: #f58024;
    --orange-soft: #fcb549;
    --orange-50: #fff2e6;
    --red: #e64644;
    --magenta: #d823cd;
    --yt-red: #ff0000;
    --yt-red-soft: #ff6b6b;

    --grad: linear-gradient(90deg, #fcb549 0%, #e64644 50%, #d823cd 100%);
    --grad-tilt: linear-gradient(135deg, #fcb549 0%, #e64644 50%, #d823cd 100%);
    --grad-soft: linear-gradient(135deg, #fff2e6 0%, #fdeaf3 100%);

    --bg: #ffffff;
    --surface: #f7f8fc;
    --surface-2: #f2f4f8;
    --border: #e8eaef;
    --text: #151515;
    --text-muted: #6f6f6f;

    --font: 'Figtree', system-ui, -apple-system, sans-serif;

    --sh-md: 0 4px 8px rgba(35, 46, 102, 0.06), 0 8px 24px rgba(35, 46, 102, 0.08);
    --sh-lg: 0 12px 24px -8px rgba(35, 46, 102, 0.12), 0 24px 64px -12px rgba(35, 46, 102, 0.18);
  }

  *, *::before, *::after { margin: 0; padding: 0; box-sizing: border-box; }
  html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
  body {
    font-family: var(--font);
    background: var(--bg);
    color: var(--text);
    line-height: 1.55;
    -webkit-font-smoothing: antialiased;
    -moz-osx-font-smoothing: grayscale;
    overflow-x: hidden;
  }
  img, video, svg { display: block; max-width: 100%; }
  a { color: inherit; text-decoration: none; }
  button { font-family: inherit; cursor: pointer; border: none; background: none; }
  ::selection { background: var(--pink); color: #fff; }

  .container {
    width: 100%;
    max-width: 1280px;
    margin: 0 auto;
    padding: 0 32px;
  }

  /* ============================================================
     HERO
     ============================================================ */
  .hero-page {
    padding: 160px 0 80px;
    background: linear-gradient(180deg, #fff5f5 0%, var(--bg) 100%);
    position: relative;
    overflow: hidden;
  }
  .hero-page::before {
    content: '';
    position: absolute;
    top: -200px;
    right: -100px;
    width: 560px;
    height: 560px;
    background: radial-gradient(circle, rgba(255, 0, 0, 0.08) 0%, transparent 70%);
    border-radius: 50%;
    pointer-events: none;
  }
  .hero-page::after {
    content: '';
    position: absolute;
    bottom: -100px;
    left: -100px;
    width: 400px;
    height: 400px;
    background: radial-gradient(circle, rgba(232, 30, 133, 0.07) 0%, transparent 70%);
    border-radius: 50%;
    pointer-events: none;
  }
  .hero-page-grid {
    display: grid;
    grid-template-columns: 1.1fr 1fr;
    gap: 24px;
    align-items: center;
    position: relative;
    z-index: 2;
  }
  .hero-page-inner { max-width: 640px; }
  .hero-image {
    position: relative;
    display: flex;
    align-items: center;
    justify-content: center;
    min-width: 0;
  }
  .hero-page .kicker {
    color: var(--yt-red);
    margin-bottom: 20px;
  }
  .hero-page h1 {
    font-size: clamp(36px, 5.5vw, 68px);
    font-weight: 900;
    line-height: 1.05;
    letter-spacing: -0.02em;
    margin-bottom: 28px;
  }
  .hero-page h1 .gr {
    background: var(--grad);
    -webkit-background-clip: text;
    background-clip: text;
    color: transparent;
  }
  .hero-page p {
    font-size: 20px;
    color: var(--text-muted);
    line-height: 1.6;
    max-width: 560px;
    margin-bottom: 36px;
  }
  .hero-page p + p { margin-top: -16px; margin-bottom: 36px; }
  .hero-cta-row {
    display: flex;
    gap: 16px;
    flex-wrap: wrap;
  }
  .btn-primary {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    padding: 16px 28px;
    background: var(--grad);
    color: #fff;
    font-weight: 800;
    font-size: 15px;
    border-radius: 999px;
    box-shadow: 0 12px 28px -8px rgba(230, 70, 68, 0.55);
    transition: transform 0.2s, box-shadow 0.2s;
    border: none;
    cursor: pointer;
    text-decoration: none;
  }
  .btn-primary:hover {
    transform: translateY(-2px);
    box-shadow: 0 18px 36px -8px rgba(230, 70, 68, 0.7);
  }
  .btn-secondary {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    padding: 16px 28px;
    background: #fff;
    color: var(--navy-dark);
    border: 1px solid var(--border);
    font-weight: 800;
    font-size: 15px;
    border-radius: 999px;
    transition: all 0.2s;
    text-decoration: none;
  }
  .btn-secondary:hover {
    border-color: var(--navy);
    color: var(--navy);
    transform: translateY(-2px);
  }

  /* ============================================================
     HERO VISUAL — YouTube player mockup
     ============================================================ */
  .yt-visual {
    width: 100%;
    max-width: 480px;
    position: relative;
    margin: 0 auto;
  }
  .yt-player-wrap {
    position: relative;
    border-radius: 20px;
    overflow: hidden;
    box-shadow: var(--sh-lg);
    background: #0f0f0f;
    aspect-ratio: 16 / 9;
  }
  .yt-player-screen {
    width: 100%;
    height: 100%;
    background: linear-gradient(145deg, #1a1a2e 0%, #16213e 50%, #0f3460 100%);
    display: flex;
    align-items: center;
    justify-content: center;
    position: relative;
    overflow: hidden;
  }
  .yt-player-screen::before {
    content: '';
    position: absolute;
    inset: 0;
    background:
      radial-gradient(ellipse at 30% 40%, rgba(255, 100, 100, 0.15) 0%, transparent 55%),
      radial-gradient(ellipse at 80% 60%, rgba(45, 58, 125, 0.25) 0%, transparent 55%);
  }
  .yt-play-btn {
    width: 72px;
    height: 72px;
    background: rgba(255, 0, 0, 0.92);
    border-radius: 16px;
    display: flex;
    align-items: center;
    justify-content: center;
    position: relative;
    z-index: 2;
    animation: ytPulse 3s ease-in-out infinite;
    box-shadow: 0 0 0 0 rgba(255, 0, 0, 0.4);
  }
  .yt-play-btn svg { margin-left: 6px; }
  @keyframes ytPulse {
    0%, 100% { box-shadow: 0 0 0 0 rgba(255, 0, 0, 0.5); }
    50% { box-shadow: 0 0 0 20px rgba(255, 0, 0, 0); }
  }
  .yt-progress-bar {
    position: absolute;
    bottom: 0;
    left: 0;
    right: 0;
    height: 4px;
    background: rgba(255,255,255,0.18);
  }
  .yt-progress-fill {
    height: 100%;
    width: 38%;
    background: var(--yt-red);
    border-radius: 2px;
  }
  .yt-skip-badge {
    position: absolute;
    bottom: 18px;
    right: 16px;
    background: rgba(0,0,0,0.7);
    color: #fff;
    font-size: 12px;
    font-weight: 700;
    padding: 6px 12px;
    border-radius: 6px;
    z-index: 3;
    display: flex;
    align-items: center;
    gap: 6px;
    letter-spacing: 0.02em;
  }
  .yt-skip-badge .skip-dot {
    width: 6px;
    height: 6px;
    border-radius: 50%;
    background: #fcb549;
    flex-shrink: 0;
  }
  .yt-ad-label {
    position: absolute;
    top: 14px;
    left: 14px;
    background: rgba(0,0,0,0.65);
    color: #fcb549;
    font-size: 10px;
    font-weight: 800;
    letter-spacing: 0.12em;
    text-transform: uppercase;
    padding: 4px 10px;
    border-radius: 4px;
    z-index: 3;
  }
  .yt-floating-card {
    position: absolute;
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 14px;
    box-shadow: var(--sh-lg);
    padding: 14px 18px;
    font-size: 13px;
    z-index: 4;
    white-space: nowrap;
  }
  .yt-card-views {
    top: -18px;
    right: -12px;
    transform: rotate(3deg);
    animation: ytFloat1 6s ease-in-out infinite;
  }
  .yt-card-reach {
    bottom: -18px;
    left: -12px;
    transform: rotate(-2deg);
    animation: ytFloat2 7s ease-in-out 1s infinite;
  }
  .yt-floating-card .fc-label {
    font-size: 10px;
    font-weight: 800;
    letter-spacing: 0.12em;
    text-transform: uppercase;
    color: var(--text-muted);
    margin-bottom: 4px;
    display: flex;
    align-items: center;
    gap: 6px;
  }
  .yt-floating-card .fc-label .fc-dot {
    width: 7px;
    height: 7px;
    border-radius: 50%;
  }
  .yt-floating-card .fc-dot.red { background: var(--yt-red); }
  .yt-floating-card .fc-dot.green { background: #1d8a4a; }
  .yt-floating-card .fc-val {
    font-size: 22px;
    font-weight: 900;
    color: var(--navy-dark);
    letter-spacing: -0.02em;
    line-height: 1;
    margin-bottom: 2px;
  }
  .yt-floating-card .fc-sub {
    font-size: 11px;
    color: var(--text-muted);
  }
  @keyframes ytFloat1 {
    0%, 100% { transform: rotate(3deg) translateY(0); }
    50% { transform: rotate(3deg) translateY(-10px); }
  }
  @keyframes ytFloat2 {
    0%, 100% { transform: rotate(-2deg) translateY(0); }
    50% { transform: rotate(-2deg) translateY(-8px); }
  }

  /* ============================================================
     AI-HI FORM
     ============================================================ */
  .ai-hi {
    display: inline-flex;
    align-items: center;
    gap: 0;
    padding: 16px 28px;
    background: #fff;
    color: var(--navy-dark);
    border: 1px solid var(--border);
    font-weight: 800;
    font-size: 15px;
    border-radius: 999px;
    font-family: var(--font);
    transition: all 0.2s;
  }
  .ai-hi:hover, .ai-hi:focus-within {
    border-color: var(--navy);
    color: var(--navy);
    transform: translateY(-2px);
  }
  .ai-hi-label {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    font-size: 15px;
    font-weight: 800;
    white-space: nowrap;
    user-select: none;
    cursor: default;
  }
  .ai-hi-wave {
    display: inline-block;
    font-size: 16px;
    line-height: 1;
    transform-origin: 70% 70%;
    animation: aiWave 3.4s ease-in-out 2s infinite;
  }
  @keyframes aiWave {
    0%, 78%, 100% { transform: rotate(0deg); }
    82%  { transform: rotate(14deg); }
    86%  { transform: rotate(-8deg); }
    90%  { transform: rotate(14deg); }
    94%  { transform: rotate(-4deg); }
    98%  { transform: rotate(10deg); }
  }
  .ai-hi-input {
    width: 0;
    min-width: 0;
    padding: 0;
    margin: 0;
    background: transparent;
    border: 0;
    outline: 0;
    color: var(--navy-dark);
    font: 500 14px/1 var(--font);
    opacity: 0;
    transition: width 0.4s cubic-bezier(0.22, 1, 0.36, 1), opacity 0.3s ease 0.05s, padding 0.3s ease, margin 0.3s ease;
  }
  .ai-hi-input::placeholder { color: var(--text-muted); font-weight: 400; }
  .ai-hi:hover .ai-hi-input,
  .ai-hi:focus-within .ai-hi-input {
    width: 200px;
    opacity: 1;
    padding: 0 12px;
    margin-left: 10px;
    border-left: 1px solid var(--border);
  }
  .ai-hi-send {
    width: 0;
    height: 32px;
    display: grid;
    place-items: center;
    padding: 0;
    border-radius: 999px;
    background: transparent;
    color: var(--navy-dark);
    cursor: pointer;
    opacity: 0;
    transform: scale(0.65);
    transition: width 0.35s cubic-bezier(0.22, 1, 0.36, 1), opacity 0.25s ease 0.1s, transform 0.3s cubic-bezier(0.22, 1, 0.36, 1) 0.1s;
  }
  .ai-hi-send svg { width: 14px; height: 14px; stroke-width: 2.6; }
  .ai-hi:hover .ai-hi-send,
  .ai-hi:focus-within .ai-hi-send { width: 32px; opacity: 1; transform: scale(1); }
  .ai-hi-send:hover, .ai-hi-send:focus-visible { color: var(--pink); }

  /* ============================================================
     SECTION HEAD
     ============================================================ */
  .block { padding: 100px 0; }
  .block.alt { background: var(--surface); }
  .section-head {
    margin-bottom: 64px;
    max-width: 880px;
  }
  .section-head.center { margin-left: auto; margin-right: auto; text-align: center; }
  .kicker {
    font-size: 12px;
    font-weight: 800;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    display: inline-block;
    margin-bottom: 16px;
  }
  .kicker.orange { color: var(--orange); }
  .kicker.pink { color: var(--pink); }
  .kicker.navy { color: var(--navy); }
  .kicker.red { color: var(--yt-red); }
  .section-title {
    font-size: clamp(28px, 3.5vw, 52px);
    font-weight: 900;
    line-height: 1.15;
    margin-bottom: 24px;
    letter-spacing: -0.015em;
  }
  .section-title .gr {
    background: var(--grad);
    -webkit-background-clip: text;
    background-clip: text;
    color: transparent;
  }
  .section-lead {
    font-size: 18px;
    color: var(--text-muted);
    max-width: 720px;
    line-height: 1.7;
  }
  .section-head.center .section-lead { margin-left: auto; margin-right: auto; }

  /* ============================================================
     MIKSI YOUTUBE — STAT BAND
     ============================================================ */
  .stat-band {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 32px;
    padding: 48px 56px;
    background: linear-gradient(135deg, var(--navy-deeper) 0%, var(--navy) 100%);
    border-radius: 28px;
    position: relative;
    overflow: hidden;
    margin-bottom: 80px;
  }
  .stat-band::before {
    content: '';
    position: absolute;
    top: -120px;
    right: -120px;
    width: 380px;
    height: 380px;
    background: radial-gradient(circle, rgba(255, 0, 0, 0.18) 0%, transparent 70%);
    border-radius: 50%;
    pointer-events: none;
  }
  .stat-band::after {
    content: '';
    position: absolute;
    bottom: -80px;
    left: -80px;
    width: 300px;
    height: 300px;
    background: radial-gradient(circle, rgba(232, 30, 133, 0.15) 0%, transparent 70%);
    border-radius: 50%;
    pointer-events: none;
  }
  .stat-item { position: relative; z-index: 2; }
  .stat-num {
    font-size: 48px;
    font-weight: 900;
    line-height: 1;
    background: var(--grad);
    -webkit-background-clip: text;
    background-clip: text;
    color: transparent;
    letter-spacing: -0.02em;
    margin-bottom: 10px;
  }
  .stat-label {
    font-size: 15px;
    color: rgba(255,255,255,0.78);
    line-height: 1.55;
    font-weight: 500;
  }

  /* ============================================================
     MIKSI YOUTUBE — VALUE GRID
     ============================================================ */
  .value-grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 24px;
  }
  .value-card {
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 22px;
    padding: 36px 32px;
    position: relative;
    overflow: hidden;
    transition: transform 0.3s cubic-bezier(0.22, 1, 0.36, 1), box-shadow 0.3s, border-color 0.3s;
  }
  .value-card:hover {
    transform: translateY(-6px);
    box-shadow: var(--sh-lg);
    border-color: var(--pink-soft);
  }
  .value-icon {
    width: 52px;
    height: 52px;
    border-radius: 15px;
    display: flex;
    align-items: center;
    justify-content: center;
    margin-bottom: 20px;
  }
  .value-icon.red { background: rgba(255, 0, 0, 0.10); color: var(--yt-red); }
  .value-icon.orange { background: var(--orange-50); color: var(--orange); }
  .value-icon.pink { background: var(--pink-50); color: var(--pink); }
  .value-icon.navy { background: var(--navy-50); color: var(--navy); }
  .value-card h3 {
    font-size: 20px;
    font-weight: 800;
    color: var(--navy-dark);
    letter-spacing: -0.01em;
    margin-bottom: 12px;
    line-height: 1.25;
  }
  .value-card p {
    font-size: 15px;
    color: var(--text-muted);
    line-height: 1.7;
  }

  /* ============================================================
     INLINE KIPINA CTA
     ============================================================ */
  .inline-cta {
    margin-top: 56px;
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 28px;
    padding: 26px 32px;
    background: var(--grad-soft);
    border: 1px solid var(--pink-soft);
    border-radius: 20px;
    flex-wrap: wrap;
    position: relative;
    overflow: hidden;
  }
  .inline-cta::before {
    content: '';
    position: absolute;
    top: -60px;
    right: -60px;
    width: 220px;
    height: 220px;
    background: radial-gradient(circle, rgba(232, 30, 133, 0.10) 0%, transparent 70%);
    border-radius: 50%;
    pointer-events: none;
  }
  .inline-cta-text {
    display: flex;
    flex-direction: column;
    gap: 4px;
    flex: 1;
    min-width: 240px;
    position: relative;
    z-index: 2;
  }
  .inline-cta-text strong {
    font-size: 18px;
    font-weight: 800;
    color: var(--navy-dark);
    letter-spacing: -0.01em;
    line-height: 1.3;
  }
  .inline-cta-text span {
    font-size: 14.5px;
    color: var(--text-muted);
    line-height: 1.55;
  }
  .inline-cta-text a { color: var(--pink); font-weight: 700; text-decoration: underline; text-decoration-color: var(--pink-soft); text-underline-offset: 3px; }
  .inline-cta-text a:hover { text-decoration-color: var(--pink); }
  .inline-cta .ai-hi { position: relative; z-index: 2; flex-shrink: 0; }

  /* ============================================================
     AD FORMATS — FORMAT CARDS
     ============================================================ */
  .format-grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 24px;
  }
  .format-card {
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 22px;
    padding: 0;
    overflow: hidden;
    transition: transform 0.3s cubic-bezier(0.22, 1, 0.36, 1), box-shadow 0.3s, border-color 0.3s;
    display: flex;
    flex-direction: column;
  }
  .format-card:hover {
    transform: translateY(-6px);
    box-shadow: var(--sh-lg);
    border-color: var(--pink-soft);
  }
  .format-header {
    padding: 28px 28px 20px;
    border-bottom: 1px solid var(--border);
    display: flex;
    align-items: flex-start;
    gap: 18px;
  }
  .format-badge {
    flex-shrink: 0;
    display: inline-flex;
    align-items: center;
    justify-content: center;
    padding: 8px 14px;
    border-radius: 999px;
    font-size: 11px;
    font-weight: 800;
    letter-spacing: 0.08em;
    text-transform: uppercase;
    white-space: nowrap;
  }
  .format-badge.skippable { background: rgba(255, 0, 0, 0.10); color: var(--yt-red); }
  .format-badge.non-skip { background: var(--navy-50); color: var(--navy); }
  .format-badge.bumper { background: var(--orange-50); color: var(--orange); }
  .format-badge.discovery { background: var(--pink-50); color: var(--pink); }
  .format-header-text h3 {
    font-size: 19px;
    font-weight: 800;
    color: var(--navy-dark);
    letter-spacing: -0.01em;
    line-height: 1.25;
    margin-bottom: 6px;
  }
  .format-header-text .format-sub {
    font-size: 13px;
    color: var(--text-muted);
    font-weight: 500;
    line-height: 1.4;
  }
  .format-body {
    padding: 20px 28px 28px;
    flex: 1;
    display: flex;
    flex-direction: column;
    gap: 16px;
  }
  .format-body p {
    font-size: 15px;
    color: var(--text-muted);
    line-height: 1.7;
  }
  .format-meta {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 12px;
    margin-top: 4px;
  }
  .format-meta-item .fm-label {
    font-size: 11px;
    font-weight: 800;
    letter-spacing: 0.10em;
    text-transform: uppercase;
    color: var(--text-muted);
    margin-bottom: 4px;
  }
  .format-meta-item .fm-val {
    font-size: 14px;
    font-weight: 700;
    color: var(--navy-dark);
    line-height: 1.4;
  }
  .format-best {
    margin-top: auto;
    padding-top: 16px;
    border-top: 1px dashed var(--border);
    font-size: 13px;
    color: var(--text-muted);
    line-height: 1.55;
  }
  .format-best strong { color: var(--navy-dark); font-weight: 700; }

  /* ============================================================
     TARGETING — targeting types
     ============================================================ */
  .targeting-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
    gap: 22px;
  }
  .targeting-card {
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 20px;
    padding: 28px 24px;
    display: flex;
    flex-direction: column;
    gap: 12px;
    transition: transform 0.3s cubic-bezier(0.22, 1, 0.36, 1), box-shadow 0.3s, border-color 0.3s;
    position: relative;
    overflow: hidden;
  }
  .targeting-card:hover {
    transform: translateY(-5px);
    box-shadow: var(--sh-lg);
    border-color: var(--orange-soft);
  }
  .targeting-card::after {
    content: '';
    position: absolute;
    inset: 0;
    border-radius: 20px;
    opacity: 0;
    background: linear-gradient(135deg, rgba(252, 181, 73, 0.05) 0%, rgba(232, 100, 68, 0.05) 100%);
    transition: opacity 0.3s;
    pointer-events: none;
  }
  .targeting-card:hover::after { opacity: 1; }
  .targeting-num {
    font-size: 11px;
    font-weight: 800;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: var(--orange);
  }
  .targeting-card h3 {
    font-size: 18px;
    font-weight: 800;
    color: var(--navy-dark);
    letter-spacing: -0.01em;
    line-height: 1.25;
  }
  .targeting-card p {
    font-size: 14.5px;
    color: var(--text-muted);
    line-height: 1.65;
  }
  .targeting-examples {
    display: flex;
    flex-wrap: wrap;
    gap: 6px;
    margin-top: 4px;
  }
  .targeting-pill {
    display: inline-block;
    padding: 4px 10px;
    border-radius: 999px;
    font-size: 11.5px;
    font-weight: 600;
    background: var(--orange-50);
    color: var(--orange);
    line-height: 1.4;
  }

  /* ============================================================
     HOW IT WORKS — PROCESS STEPS
     ============================================================ */
  .process-wrap {
    display: flex;
    flex-direction: column;
    gap: 0;
    max-width: 900px;
    margin: 0 auto;
    position: relative;
  }
  .process-wrap::before {
    content: '';
    position: absolute;
    top: 28px;
    left: 27px;
    bottom: 28px;
    width: 2px;
    background: linear-gradient(180deg, var(--orange-soft) 0%, var(--pink) 100%);
    opacity: 0.4;
    border-radius: 2px;
  }
  .process-step-row {
    display: flex;
    gap: 32px;
    align-items: flex-start;
    padding: 32px 0;
    border-bottom: 1px solid var(--border);
  }
  .process-step-row:last-child { border-bottom: none; }
  .process-step-num {
    flex-shrink: 0;
    width: 56px;
    height: 56px;
    border-radius: 50%;
    background: var(--grad);
    color: #fff;
    font-size: 20px;
    font-weight: 900;
    display: flex;
    align-items: center;
    justify-content: center;
    box-shadow: 0 8px 20px -6px rgba(230, 70, 68, 0.5);
    letter-spacing: -0.02em;
    position: relative;
    z-index: 2;
  }
  .process-step-content { flex: 1; padding-top: 10px; }
  .process-step-content h4 {
    font-size: 21px;
    font-weight: 800;
    color: var(--navy-dark);
    letter-spacing: -0.01em;
    margin-bottom: 8px;
    line-height: 1.2;
  }
  .process-step-content p {
    font-size: 15.5px;
    color: var(--text-muted);
    line-height: 1.7;
    max-width: 680px;
  }

  /* ============================================================
     BEST USES — USE CASE CARDS
     ============================================================ */
  .usecase-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 22px;
  }
  .usecase-card {
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 22px;
    padding: 32px 26px;
    transition: transform 0.3s cubic-bezier(0.22, 1, 0.36, 1), box-shadow 0.3s, border-color 0.3s;
    position: relative;
    overflow: hidden;
  }
  .usecase-card:hover {
    transform: translateY(-6px);
    box-shadow: var(--sh-lg);
    border-color: var(--pink-soft);
  }
  .usecase-icon {
    width: 48px;
    height: 48px;
    border-radius: 14px;
    display: flex;
    align-items: center;
    justify-content: center;
    margin-bottom: 18px;
  }
  .usecase-icon.red { background: rgba(255, 0, 0, 0.10); color: var(--yt-red); }
  .usecase-icon.orange { background: var(--orange-50); color: var(--orange); }
  .usecase-icon.pink { background: var(--pink-50); color: var(--pink); }
  .usecase-icon.navy { background: var(--navy-50); color: var(--navy); }
  .usecase-icon.grad { background: var(--grad); color: #fff; }
  .usecase-card h3 {
    font-size: 18px;
    font-weight: 800;
    color: var(--navy-dark);
    letter-spacing: -0.01em;
    margin-bottom: 10px;
    line-height: 1.25;
  }
  .usecase-card p {
    font-size: 14.5px;
    color: var(--text-muted);
    line-height: 1.65;
    margin-bottom: 14px;
  }
  .usecase-card ul {
    list-style: none;
    display: flex;
    flex-direction: column;
    gap: 8px;
  }
  .usecase-card li {
    font-size: 13.5px;
    color: var(--text);
    padding-left: 22px;
    position: relative;
    line-height: 1.5;
  }
  .usecase-card li::before {
    content: '';
    position: absolute;
    left: 0;
    top: 3px;
    width: 14px;
    height: 14px;
    border-radius: 50%;
    background: var(--grad);
  }
  .usecase-card li::after {
    content: '';
    position: absolute;
    left: 5px;
    top: 7px;
    width: 3px;
    height: 6px;
    border-right: 1.5px solid #fff;
    border-bottom: 1.5px solid #fff;
    transform: rotate(45deg);
  }

  /* ============================================================
     COMPARISON STRIP — YouTube vs Search Ads
     ============================================================ */
  .compare-strip {
    display: grid;
    grid-template-columns: 1fr auto 1fr;
    gap: 24px;
    align-items: center;
    max-width: 1000px;
    margin: 0 auto;
  }
  .compare-col {
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 22px;
    padding: 36px 30px;
    box-shadow: var(--sh-md);
  }
  .compare-col.featured {
    border-color: rgba(255, 0, 0, 0.35);
    box-shadow: 0 12px 32px -8px rgba(255, 0, 0, 0.18);
  }
  .compare-col h3 {
    font-size: 22px;
    font-weight: 900;
    color: var(--navy-dark);
    margin-bottom: 6px;
    letter-spacing: -0.01em;
  }
  .compare-col-tag {
    display: inline-block;
    padding: 4px 12px;
    border-radius: 999px;
    font-size: 11px;
    font-weight: 800;
    letter-spacing: 0.08em;
    text-transform: uppercase;
    margin-bottom: 16px;
  }
  .compare-col-tag.yt { background: rgba(255, 0, 0, 0.10); color: var(--yt-red); }
  .compare-col-tag.search { background: var(--navy-50); color: var(--navy); }
  .compare-col .lead-txt {
    font-size: 14.5px;
    color: var(--text-muted);
    line-height: 1.65;
    margin-bottom: 20px;
  }
  .compare-rows {
    display: flex;
    flex-direction: column;
    gap: 0;
  }
  .compare-row {
    display: flex;
    justify-content: space-between;
    align-items: center;
    gap: 12px;
    padding: 10px 0;
    border-bottom: 1px dashed var(--border);
  }
  .compare-row:last-child { border-bottom: none; }
  .compare-row .cr-key {
    font-size: 12px;
    color: var(--text-muted);
    text-transform: uppercase;
    letter-spacing: 0.08em;
    font-weight: 600;
  }
  .compare-row .cr-val {
    font-size: 14px;
    font-weight: 700;
    color: var(--navy-dark);
    text-align: right;
  }
  .compare-vs {
    display: flex;
    flex-direction: column;
    align-items: center;
    gap: 8px;
  }
  .compare-vs-circle {
    width: 52px;
    height: 52px;
    border-radius: 50%;
    background: var(--surface-2);
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 14px;
    font-weight: 900;
    color: var(--text-muted);
    letter-spacing: 0.02em;
    border: 1px solid var(--border);
  }
  .compare-together {
    margin-top: 40px;
    text-align: center;
    padding: 22px 28px;
    background: var(--grad-soft);
    border: 1px solid var(--pink-soft);
    border-radius: 16px;
    max-width: 700px;
    margin-left: auto;
    margin-right: auto;
  }
  .compare-together p {
    font-size: 16px;
    font-weight: 600;
    color: var(--navy-dark);
    line-height: 1.6;
  }
  .compare-together p span { color: var(--pink); font-weight: 800; }

  /* ============================================================
     FAQ
     ============================================================ */
  .faq-list {
    max-width: 880px;
    margin: 0 auto;
    display: flex;
    flex-direction: column;
    gap: 16px;
  }
  .faq-item {
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 16px;
    padding: 24px 28px;
    transition: border-color 0.2s, box-shadow 0.2s;
  }
  .faq-item:hover {
    border-color: var(--pink-soft);
    box-shadow: var(--sh-md);
  }
  .faq-item summary {
    cursor: pointer;
    font-size: 18px;
    font-weight: 700;
    color: var(--navy-dark);
    list-style: none;
    display: flex;
    justify-content: space-between;
    align-items: center;
    gap: 16px;
  }
  .faq-item summary::-webkit-details-marker { display: none; }
  .faq-item summary::after {
    content: '+';
    font-size: 28px;
    font-weight: 300;
    color: var(--pink);
    transition: transform 0.25s;
    line-height: 1;
    flex-shrink: 0;
  }
  .faq-item[open] summary::after { transform: rotate(45deg); }
  .faq-item p {
    margin-top: 16px;
    color: var(--text-muted);
    font-size: 16px;
    line-height: 1.7;
  }

  /* ============================================================
     CTA BAND
     ============================================================ */
  .cta-band {
    background: var(--navy-deeper);
    padding: 110px 0;
    color: #fff;
    position: relative;
    overflow: hidden;
  }
  .cta-band::before {
    content: '';
    position: absolute;
    top: -200px;
    right: -200px;
    width: 700px;
    height: 700px;
    background: radial-gradient(circle, rgba(255, 0, 0, 0.20) 0%, transparent 70%);
    border-radius: 50%;
    pointer-events: none;
  }
  .cta-band::after {
    content: '';
    position: absolute;
    bottom: -200px;
    left: -200px;
    width: 600px;
    height: 600px;
    background: radial-gradient(circle, rgba(232, 30, 133, 0.18) 0%, transparent 70%);
    border-radius: 50%;
    pointer-events: none;
  }
  .cta-band-inner {
    text-align: center;
    max-width: 760px;
    margin: 0 auto;
    position: relative;
    z-index: 2;
  }
  .cta-lead {
    font-size: 20px;
    font-weight: 600;
    color: rgba(255,255,255,0.88);
    line-height: 1.4;
    margin-bottom: 18px;
  }
  .cta-band h2 {
    font-size: clamp(28px, 3.5vw, 48px);
    font-weight: 900;
    line-height: 1.2;
    letter-spacing: -0.015em;
    margin-bottom: 32px;
    color: rgba(255,255,255,0.92);
  }
  .cta-band h2 .gr {
    background: var(--grad);
    -webkit-background-clip: text;
    background-clip: text;
    color: transparent;
    font-weight: 900;
  }
  .cta-band p.cta-sub {
    font-size: 16px;
    color: rgba(255,255,255,0.65);
    line-height: 1.6;
    margin-bottom: 36px;
  }

  /* ============================================================
     REVEAL
     ============================================================ */
  [data-reveal] {
    opacity: 0;
    transform: translateY(28px);
    transition: opacity 0.8s cubic-bezier(0.22, 1, 0.36, 1),
                transform 0.8s cubic-bezier(0.22, 1, 0.36, 1);
  }
  [data-reveal].in { opacity: 1; transform: translateY(0); }
  [data-reveal-stagger] > * {
    opacity: 0;
    transform: translateY(20px);
    transition: opacity 0.7s cubic-bezier(0.22, 1, 0.36, 1),
                transform 0.7s cubic-bezier(0.22, 1, 0.36, 1);
  }
  [data-reveal-stagger].in > * { opacity: 1; transform: translateY(0); }
  [data-reveal-stagger].in > *:nth-child(1) { transition-delay: 0.05s; }
  [data-reveal-stagger].in > *:nth-child(2) { transition-delay: 0.10s; }
  [data-reveal-stagger].in > *:nth-child(3) { transition-delay: 0.15s; }
  [data-reveal-stagger].in > *:nth-child(4) { transition-delay: 0.20s; }
  [data-reveal-stagger].in > *:nth-child(5) { transition-delay: 0.25s; }
  [data-reveal-stagger].in > *:nth-child(6) { transition-delay: 0.30s; }

  /* ============================================================
     RESPONSIVE
     ============================================================ */
  @media (max-width: 1100px) {
    .hero-page-grid { grid-template-columns: 1fr; gap: 40px; }
    .yt-visual { max-width: 400px; }
    .format-grid { grid-template-columns: 1fr; }
    .usecase-grid { grid-template-columns: repeat(2, 1fr); }
    .compare-strip { grid-template-columns: 1fr; gap: 16px; }
    .compare-vs { flex-direction: row; justify-content: center; }
  }
  @media (max-width: 800px) {
    .stat-band { grid-template-columns: 1fr; padding: 36px 32px; gap: 28px; }
    .value-grid { grid-template-columns: 1fr; }
    .targeting-grid { grid-template-columns: 1fr; }
    .usecase-grid { grid-template-columns: 1fr; }
  }
  @media (max-width: 600px) {
    .container { padding: 0 20px; }
    .hero-page { padding: 120px 0 60px; }
    .block { padding: 70px 0; }
    .section-head { margin-bottom: 48px; }
    .cta-band { padding: 80px 0; }
    .hero-cta-row { flex-direction: column; }
    .btn-primary, .btn-secondary { justify-content: center; }
    .ai-hi { justify-content: center; }
    .ai-hi:hover .ai-hi-input,
    .ai-hi:focus-within .ai-hi-input { width: 140px; }
    .yt-visual { max-width: 100%; }
    .stat-band { padding: 28px 24px; border-radius: 20px; }
    .stat-num { font-size: 36px; }
    .format-header { flex-direction: column; gap: 12px; }
    .format-meta { grid-template-columns: 1fr; }
    .process-wrap::before { left: 23px; }
    .process-step-num { width: 48px; height: 48px; font-size: 17px; }
    .process-step-row { gap: 20px; padding: 24px 0; }
    .inline-cta { flex-direction: column; align-items: stretch; padding: 22px 20px; gap: 18px; }
    .inline-cta .ai-hi { align-self: stretch; justify-content: center; }
  }