/* ============================================================
     LABONA DIFFERENCE: dark band
     ============================================================ */
  .diff-band {
    background: linear-gradient(135deg, var(--navy-deeper) 0%, var(--navy) 60%, #283580 130%);
    color: #fff;
    padding: 110px 0;
    position: relative;
    overflow: hidden;
  }
  .diff-band::before {
    content: '';
    position: absolute;
    top: -180px;
    left: -180px;
    width: 600px;
    height: 600px;
    background: radial-gradient(circle, rgba(8, 102, 255, 0.22) 0%, transparent 70%);
    border-radius: 50%;
    pointer-events: none;
  }
  .diff-band::after {
    content: '';
    position: absolute;
    bottom: -200px;
    right: -200px;
    width: 600px;
    height: 600px;
    background: radial-gradient(circle, rgba(232, 30, 133, 0.15) 0%, transparent 70%);
    border-radius: 50%;
    pointer-events: none;
  }
  .diff-band .section-head { position: relative; z-index: 2; }
  .diff-band .kicker { color: rgba(255,255,255,0.6); }
  .diff-band .section-title { color: #fff; }
  .diff-band .section-lead { color: rgba(255,255,255,0.72); }
  .diff-items {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    max-width: 1040px;
    margin: 0 auto;
    gap: 24px;
    position: relative;
    z-index: 2;
  }
  .diff-item {
    background: rgba(255,255,255,0.06);
    border: 1px solid rgba(255,255,255,0.12);
    border-radius: 22px;
    padding: 36px 30px;
    transition: background 0.3s, border-color 0.3s, transform 0.3s cubic-bezier(0.22, 1, 0.36, 1);
  }
  .diff-item:hover {
    background: rgba(255,255,255,0.10);
    border-color: rgba(232, 30, 133, 0.35);
    transform: translateY(-6px);
  }
  .diff-icon {
    width: 52px;
    height: 52px;
    border-radius: 14px;
    display: flex;
    align-items: center;
    justify-content: center;
    background: rgba(255,255,255,0.12);
    color: #fff;
    margin-bottom: 22px;
  }
  .diff-item h3 {
    font-size: 20px;
    font-weight: 800;
    color: #fff;
    letter-spacing: -0.01em;
    line-height: 1.25;
    margin-bottom: 12px;
  }
  .diff-item p {
    font-size: 15px;
    color: rgba(255,255,255,0.72);
    line-height: 1.65;
  }
  .diff-item p a {
    color: var(--pink-soft);
    text-decoration: underline;
    text-decoration-color: rgba(255,179,217,0.4);
    text-underline-offset: 3px;
  }
  .diff-item p a:hover { text-decoration-color: var(--pink-soft); }

  /* ============================================================
     SEO VS ADS COMPARE
     ============================================================ */
  .compare-wrap {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 28px;
    max-width: 1040px;
    margin: 0 auto;
  }
  .compare-side {
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 22px;
    padding: 36px;
    box-shadow: var(--sh-md);
  }
  .compare-side.featured {
    border-color: var(--mads-blue);
    box-shadow: 0 12px 32px -8px rgba(8, 102, 255, 0.22);
  }
  .compare-pill {
    display: inline-block;
    padding: 4px 12px;
    border-radius: 999px;
    font-size: 11px;
    font-weight: 800;
    letter-spacing: 0.08em;
    text-transform: uppercase;
    margin-bottom: 12px;
  }
  .compare-pill.organic { background: var(--orange-50); color: var(--orange); }
  .compare-pill.paid { background: var(--mads-blue-50); color: var(--mads-blue); }
  .compare-side h3 {
    font-size: 26px;
    font-weight: 900;
    letter-spacing: -0.01em;
    margin-bottom: 10px;
    color: var(--navy-dark);
  }
  .compare-side .cs-lead {
    font-size: 15px;
    color: var(--text-muted);
    line-height: 1.65;
    margin-bottom: 24px;
  }
  .compare-meta-row {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 14px;
    padding: 18px 0;
    border-top: 1px solid var(--border);
    border-bottom: 1px solid var(--border);
    margin-bottom: 20px;
  }
  .compare-meta-row .cm-label { font-size: 11px; color: var(--text-muted); letter-spacing: 0.08em; text-transform: uppercase; margin-bottom: 4px; }
  .compare-meta-row .cm-val { font-size: 15px; font-weight: 700; color: var(--navy-dark); }
  .compare-bullets { list-style: none; }
  .compare-bullets li {
    font-size: 14px;
    padding: 8px 0 8px 26px;
    position: relative;
    line-height: 1.6;
    color: var(--text);
  }
  .compare-bullets li::before {
    content: '✓';
    position: absolute;
    left: 0;
    color: var(--mads-blue);
    font-weight: 900;
  }
  .compare-side:not(.featured) .compare-bullets li::before { color: var(--orange); }

  /* ============================================================
     FAQ
     ============================================================ */
  .faq-list {
    max-width: 880px;
    margin: 0 auto;
    display: flex;
    flex-direction: column;
    gap: 16px;
  }
  .faq-item {
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 16px;
    padding: 24px 28px;
    transition: border-color 0.2s, box-shadow 0.2s;
  }
  .faq-item:hover {
    border-color: var(--mads-blue-soft);
    box-shadow: var(--sh-md);
  }
  .faq-item summary {
    cursor: pointer;
    font-size: 18px;
    font-weight: 700;
    color: var(--navy-dark);
    list-style: none;
    display: flex;
    justify-content: space-between;
    align-items: center;
    gap: 16px;
  }
  .faq-item summary::-webkit-details-marker { display: none; }
  .faq-item summary::after {
    content: '+';
    font-size: 28px;
    font-weight: 300;
    color: var(--mads-blue);
    transition: transform 0.25s;
    line-height: 1;
    flex-shrink: 0;
  }
  .faq-item[open] summary::after { transform: rotate(45deg); }
  .faq-item p {
    margin-top: 16px;
    color: var(--text-muted);
    font-size: 16px;
    line-height: 1.7;
  }
  .faq-item p a { color: var(--pink); font-weight: 700; }

  /* ============================================================
     CTA BAND
     ============================================================ */
  .cta-band {
    background: var(--navy-deeper);
    padding: 110px 0;
    color: #fff;
    position: relative;
    overflow: hidden;
  }
  .cta-band::before {
    content: '';
    position: absolute;
    top: -200px;
    right: -200px;
    width: 700px;
    height: 700px;
    background: radial-gradient(circle, rgba(8, 102, 255, 0.22) 0%, transparent 70%);
    border-radius: 50%;
    pointer-events: none;
  }
  .cta-band::after {
    content: '';
    position: absolute;
    bottom: -200px;
    left: -200px;
    width: 600px;
    height: 600px;
    background: radial-gradient(circle, rgba(232, 30, 133, 0.20) 0%, transparent 70%);
    border-radius: 50%;
    pointer-events: none;
  }
  .cta-band-inner {
    text-align: center;
    max-width: 760px;
    margin: 0 auto;
    position: relative;
    z-index: 2;
  }
  .cta-lead {
    font-size: 22px;
    font-weight: 600;
    color: rgba(255,255,255,0.85);
    line-height: 1.4;
    margin-bottom: 18px;
  }
  .cta-band h2 {
    font-size: clamp(28px, 3.5vw, 46px);
    font-weight: 800;
    line-height: 1.2;
    letter-spacing: -0.015em;
    margin-bottom: 32px;
    color: rgba(255,255,255,0.85);
  }
  .cta-band h2 .gr {
    background: var(--grad);
    -webkit-background-clip: text;
    background-clip: text;
    color: transparent;
    font-weight: 900;
  }

  /* ============================================================
     PROCESS STRIP
     ============================================================ */
  .process-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 32px;
    counter-reset: process;
  }
  .process-step { position: relative; }
  .process-step::before {
    counter-increment: process;
    content: counter(process, decimal-leading-zero);
    font-size: 72px;
    font-weight: 900;
    line-height: 1;
    background: var(--grad);
    -webkit-background-clip: text;
    background-clip: text;
    color: transparent;
    display: block;
    margin-bottom: 16px;
    letter-spacing: -0.02em;
  }
  .process-step h4 {
    font-size: 21px;
    font-weight: 800;
    margin-bottom: 12px;
    letter-spacing: -0.01em;
    color: var(--navy-dark);
  }
  .process-step p {
    font-size: 15px;
    color: var(--text-muted);
    line-height: 1.7;
  }

  /* ============================================================
     REVEAL
     ============================================================ */
  [data-reveal] {
    opacity: 0;
    transform: translateY(28px);
    transition: opacity 0.8s cubic-bezier(0.22, 1, 0.36, 1),
                transform 0.8s cubic-bezier(0.22, 1, 0.36, 1);
  }
  [data-reveal].in { opacity: 1; transform: translateY(0); }
  [data-reveal-stagger] > * {
    opacity: 0;
    transform: translateY(20px);
    transition: opacity 0.7s cubic-bezier(0.22, 1, 0.36, 1),
                transform 0.7s cubic-bezier(0.22, 1, 0.36, 1);
  }
  [data-reveal-stagger].in > * { opacity: 1; transform: translateY(0); }
  [data-reveal-stagger].in > *:nth-child(1) { transition-delay: 0.05s; }
  [data-reveal-stagger].in > *:nth-child(2) { transition-delay: 0.10s; }
  [data-reveal-stagger].in > *:nth-child(3) { transition-delay: 0.15s; }
  [data-reveal-stagger].in > *:nth-child(4) { transition-delay: 0.20s; }
  [data-reveal-stagger].in > *:nth-child(5) { transition-delay: 0.25s; }
  [data-reveal-stagger].in > *:nth-child(6) { transition-delay: 0.30s; }



/* Accessible monthly service illustration. */
.mads-care-flow { list-style: none; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 32px; padding: 32px 0; border-top: 1px solid var(--border); border-bottom: 1px solid var(--border); }
.mads-care-flow li { min-width: 0; position: relative; }
.mads-care-number { display: inline-flex; align-items: center; justify-content: center; width: 52px; height: 52px; background: var(--navy-50); color: var(--navy); border-radius: 50%; font-size: 20px; font-weight: 800; margin-bottom: 20px; }
.mads-care-flow li:not(:last-child)::after { content: '→'; position: absolute; top: 10px; right: 4px; font-size: 24px; color: var(--navy); }
.mads-care-flow h3 { color: var(--navy-dark); font-size: 24px; margin-bottom: 10px; }
.mads-care-flow p { color: var(--text-muted); line-height: 1.7; max-width: 32ch; }
.mads-care-caption { margin-top: 24px; color: var(--text-muted); max-width: 76ch; }
@media (max-width: 700px) { .mads-care-flow { grid-template-columns: 1fr; gap: 28px; } .mads-care-flow li:not(:last-child)::after { content: none; } .mads-care-flow p { max-width: none; } }

/* Mainosversiot: kolme kuvaa samasta tuotteesta, heikoin vaihdetaan kuukausittain. */
.mads-versions { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 24px; list-style: none; }
.mads-version { min-width: 0; margin: 0; border: 1px solid var(--border); border-radius: 22px; background: #fff; overflow: hidden; }
.mads-version-img { position: relative; }
.mads-version-img img { width: 100%; height: auto; aspect-ratio: 4 / 5; object-fit: cover; }
.mads-version-tag {
  position: absolute; top: 14px; left: 14px;
  padding: 6px 12px; border-radius: 999px; background: #fff; color: var(--navy-dark);
  font-size: 12px; font-weight: 800; letter-spacing: .04em; box-shadow: var(--sh-md);
}
.mads-version-state {
  position: absolute; right: 14px; bottom: 14px;
  display: inline-flex; align-items: center; gap: 7px;
  padding: 7px 12px; border-radius: 999px; background: rgba(26, 36, 82, .88); color: #fff;
  font-size: 12.5px; font-weight: 800;
}
.mads-version-state::before { content: ''; width: 8px; height: 8px; border-radius: 50%; background: #2fb36b; }
.mads-version--swap .mads-version-state { background: var(--grad); }
.mads-version--swap .mads-version-state::before { background: #fff; }
.mads-version figcaption { padding: 18px 20px 22px; }
.mads-version strong { display: block; color: var(--navy-dark); font-size: 17px; line-height: 1.3; margin-bottom: 6px; }
.mads-version figcaption span { color: var(--text-muted); font-size: 14.5px; line-height: 1.55; }
.mads-versions-note { margin-top: 24px; color: var(--text-muted); font-size: 14px; text-align: center; }
@media (max-width: 900px) {
  .mads-versions { grid-template-columns: 1fr; max-width: 420px; margin: 0 auto; }
  .mads-version-img img { aspect-ratio: 4 / 3; }
}