/* ============================================================
     PILLARS: 4 palvelupilaria
     ============================================================ */
  .pillars-grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 28px;
  }
  .pillar {
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 24px;
    padding: 40px;
    transition: transform 0.3s cubic-bezier(0.22, 1, 0.36, 1), box-shadow 0.3s, border-color 0.3s;
    display: flex;
    flex-direction: column;
    gap: 0;
    position: relative;
    overflow: hidden;
  }
  .pillar:hover {
    transform: translateY(-6px);
    box-shadow: var(--sh-lg);
    border-color: var(--gads-blue-soft);
  }
  .pillar-num {
    font-size: 64px;
    font-weight: 900;
    line-height: 1;
    background: var(--grad);
    -webkit-background-clip: text;
    background-clip: text;
    color: transparent;
    letter-spacing: -0.03em;
    margin-bottom: 16px;
  }
  .pillar h3 {
    font-size: 24px;
    font-weight: 800;
    color: var(--navy-dark);
    letter-spacing: -0.015em;
    line-height: 1.2;
    margin-bottom: 12px;
  }
  .pillar-intro {
    font-size: 16px;
    color: var(--text-muted);
    line-height: 1.65;
    margin-bottom: 20px;
  }
  .pillar ul {
    list-style: none;
    display: flex;
    flex-direction: column;
    gap: 9px;
  }
  .pillar li {
    font-size: 14.5px;
    color: var(--text);
    padding-left: 28px;
    position: relative;
    line-height: 1.6;
  }
  .pillar li::before {
    content: '';
    position: absolute;
    left: 0;
    top: 4px;
    width: 18px;
    height: 18px;
    border-radius: 50%;
    background: var(--grad);
  }
  .pillar li::after {
    content: '';
    position: absolute;
    left: 6px;
    top: 8px;
    width: 4px;
    height: 8px;
    border-right: 2px solid #fff;
    border-bottom: 2px solid #fff;
    transform: rotate(45deg);
    transform-origin: center;
  }

  /* ============================================================
     SHOPPING: verkkokauppa-osio
     ============================================================ */
  .shopping-split {
    display: grid;
    grid-template-columns: 1.15fr 1fr;
    gap: 72px;
    align-items: center;
  }
  .shopping-text h2 {
    font-size: clamp(28px, 3.2vw, 44px);
    font-weight: 900;
    line-height: 1.15;
    letter-spacing: -0.015em;
    color: var(--navy-dark);
    margin-bottom: 22px;
  }
  .shopping-text h2 .gr {
    background: var(--grad);
    -webkit-background-clip: text;
    background-clip: text;
    color: transparent;
  }
  .shopping-text p {
    font-size: 17px;
    line-height: 1.7;
    color: var(--text-muted);
    margin-bottom: 18px;
  }
  .shopping-list {
    list-style: none;
    display: flex;
    flex-direction: column;
    gap: 12px;
    margin-top: 6px;
    margin-bottom: 32px;
  }
  .shopping-list li {
    font-size: 16px;
    color: var(--text);
    padding-left: 32px;
    position: relative;
    line-height: 1.6;
  }
  .shopping-list li::before {
    content: '';
    position: absolute;
    left: 0;
    top: 3px;
    width: 20px;
    height: 20px;
    border-radius: 50%;
    background: var(--grad);
  }
  .shopping-list li::after {
    content: '';
    position: absolute;
    left: 7px;
    top: 7px;
    width: 5px;
    height: 9px;
    border-right: 2px solid #fff;
    border-bottom: 2px solid #fff;
    transform: rotate(45deg);
    transform-origin: center;
  }

  /* Shopping visual: product listing mockup */
  .shopping-visual {
    position: relative;
    padding: 0 20px;
  }
  .shopping-mock {
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 20px;
    box-shadow: var(--sh-lg);
    padding: 24px;
    transform: rotate(-1.5deg);
    transition: transform 0.5s cubic-bezier(0.22, 1, 0.36, 1);
  }
  .shopping-visual:hover .shopping-mock { transform: rotate(0deg) scale(1.015); }
  .shopping-mock-header {
    display: flex;
    align-items: center;
    gap: 8px;
    margin-bottom: 18px;
    padding-bottom: 14px;
    border-bottom: 1px solid var(--border);
  }
  .shopping-mock-header span {
    font-size: 12px;
    font-weight: 800;
    color: var(--text-muted);
    letter-spacing: 0.1em;
    text-transform: uppercase;
  }
  .shopping-mock-header .sh-dot {
    width: 8px;
    height: 8px;
    border-radius: 50%;
    background: var(--gads-blue);
  }
  .shopping-mock-header .sh-count {
    margin-left: auto;
    font-size: 12px;
    color: var(--text-muted);
    font-weight: 600;
  }
  .sh-product-row {
    display: flex;
    align-items: center;
    gap: 14px;
    padding: 10px 0;
  }
  .sh-product-row + .sh-product-row { border-top: 1px dashed var(--border); }
  .sh-thumb {
    width: 44px;
    height: 44px;
    border-radius: 10px;
    flex-shrink: 0;
    display: flex;
    align-items: center;
    justify-content: center;
  }
  .sh-thumb svg {
    width: 22px;
    height: 22px;
    display: block;
  }
  .sh-thumb.a { background: #f0f5ff; color: #5b6aa8; }
  .sh-thumb.b { background: #fff0f3; color: #b4708c; }
  .sh-thumb.c { background: #f0fff5; color: #5f9a76; }
  .sh-thumb.d { background: #fff8f0; color: #b0834f; }
  .sh-info { flex: 1; min-width: 0; }
  .sh-name { font-size: 13px; font-weight: 700; color: var(--navy-dark); white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
  .sh-meta { font-size: 11px; color: var(--text-muted); }
  .sh-price { font-size: 15px; font-weight: 800; color: var(--navy-deeper); white-space: nowrap; }
  .sh-badge {
    display: inline-flex;
    align-items: center;
    gap: 4px;
    padding: 3px 9px;
    border-radius: 999px;
    font-size: 10px;
    font-weight: 800;
  }
  .sh-badge.top3 { background: #e8f7ee; color: var(--gads-green); }
  .sh-badge.top3::before { content: ''; width: 5px; height: 5px; border-radius: 50%; background: currentColor; }
  .sh-footer {
    margin-top: 14px;
    padding-top: 14px;
    border-top: 1px solid var(--border);
    display: flex;
    justify-content: space-between;
    font-size: 13px;
    font-weight: 700;
    color: var(--navy-dark);
  }
  .sh-footer .sh-roas { color: var(--gads-green); font-size: 18px; font-weight: 900; }
  /* float badges */
  .shopping-annotate {
    position: absolute;
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 14px;
    padding: 10px 16px;
    box-shadow: var(--sh-lg);
    font-size: 13px;
    font-weight: 700;
    color: var(--navy-dark);
    display: flex;
    align-items: center;
    gap: 10px;
    white-space: nowrap;
    z-index: 3;
  }
  .shopping-annotate .ann-dot {
    width: 8px;
    height: 8px;
    border-radius: 50%;
    background: var(--gads-blue);
    flex-shrink: 0;
  }
  .shopping-annotate.sa1 {
    top: 10%;
    right: -10px;
    transform: rotate(3deg);
    animation: saFloat 6s ease-in-out infinite;
    --rot: 3deg;
  }
  .shopping-annotate.sa1 .ann-dot { background: var(--gads-green); }
  .shopping-annotate.sa2 {
    bottom: 16%;
    left: -10px;
    transform: rotate(-3deg);
    animation: saFloat 7s ease-in-out 1.2s infinite;
    --rot: -3deg;
  }
  .shopping-annotate.sa2 .ann-dot { background: var(--orange); }
  @keyframes saFloat {
    0%, 100% { transform: rotate(var(--rot, 0deg)) translateY(0); }
    50% { transform: rotate(var(--rot, 0deg)) translateY(-8px); }
  }

  /* ============================================================
     LABONA DIFFERENCE: dark band
     ============================================================ */
  .diff-band {
    background: linear-gradient(135deg, var(--navy-deeper) 0%, var(--navy) 60%, #283580 130%);
    color: #fff;
    padding: 110px 0;
    position: relative;
    overflow: hidden;
  }
  .diff-band::before {
    content: '';
    position: absolute;
    top: -180px;
    left: -180px;
    width: 600px;
    height: 600px;
    background: radial-gradient(circle, rgba(66, 133, 244, 0.22) 0%, transparent 70%);
    border-radius: 50%;
    pointer-events: none;
  }
  .diff-band::after {
    content: '';
    position: absolute;
    bottom: -200px;
    right: -200px;
    width: 600px;
    height: 600px;
    background: radial-gradient(circle, rgba(232, 30, 133, 0.15) 0%, transparent 70%);
    border-radius: 50%;
    pointer-events: none;
  }
  .diff-band .section-head { position: relative; z-index: 2; }
  .diff-band .kicker { color: rgba(255,255,255,0.6); }
  .diff-band .section-title { color: #fff; }
  .diff-band .section-lead { color: rgba(255,255,255,0.72); }
  .diff-items {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 24px;
    position: relative;
    z-index: 2;
  }
  .diff-item {
    background: rgba(255,255,255,0.06);
    border: 1px solid rgba(255,255,255,0.12);
    border-radius: 22px;
    padding: 36px 30px;
    transition: background 0.3s, border-color 0.3s, transform 0.3s cubic-bezier(0.22, 1, 0.36, 1);
  }
  .diff-item:hover {
    background: rgba(255,255,255,0.10);
    border-color: rgba(232, 30, 133, 0.35);
    transform: translateY(-6px);
  }
  .diff-icon {
    width: 52px;
    height: 52px;
    border-radius: 14px;
    display: flex;
    align-items: center;
    justify-content: center;
    background: rgba(255,255,255,0.12);
    color: #fff;
    margin-bottom: 22px;
  }
  .diff-item h3 {
    font-size: 20px;
    font-weight: 800;
    color: #fff;
    letter-spacing: -0.01em;
    line-height: 1.25;
    margin-bottom: 12px;
  }
  .diff-item p {
    font-size: 15px;
    color: rgba(255,255,255,0.72);
    line-height: 1.65;
  }
  .diff-item p a {
    color: var(--pink-soft);
    text-decoration: underline;
    text-decoration-color: rgba(255,179,217,0.4);
    text-underline-offset: 3px;
  }
  .diff-item p a:hover { text-decoration-color: var(--pink-soft); }

  /* ============================================================
     SEO VS ADS COMPARE
     ============================================================ */
  .compare-wrap {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 28px;
    max-width: 1040px;
    margin: 0 auto;
  }
  .compare-side {
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 22px;
    padding: 36px;
    box-shadow: var(--sh-md);
  }
  .compare-side.featured {
    border-color: var(--gads-blue);
    box-shadow: 0 12px 32px -8px rgba(66, 133, 244, 0.22);
  }
  .compare-pill {
    display: inline-block;
    padding: 4px 12px;
    border-radius: 999px;
    font-size: 11px;
    font-weight: 800;
    letter-spacing: 0.08em;
    text-transform: uppercase;
    margin-bottom: 12px;
  }
  .compare-pill.organic { background: var(--orange-50); color: var(--orange); }
  .compare-pill.paid { background: var(--gads-blue-50); color: var(--gads-blue); }
  .compare-side h3 {
    font-size: 26px;
    font-weight: 900;
    letter-spacing: -0.01em;
    margin-bottom: 10px;
    color: var(--navy-dark);
  }
  .compare-side .cs-lead {
    font-size: 15px;
    color: var(--text-muted);
    line-height: 1.65;
    margin-bottom: 24px;
  }
  .compare-meta-row {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 14px;
    padding: 18px 0;
    border-top: 1px solid var(--border);
    border-bottom: 1px solid var(--border);
    margin-bottom: 20px;
  }
  .compare-meta-row .cm-label { font-size: 11px; color: var(--text-muted); letter-spacing: 0.08em; text-transform: uppercase; margin-bottom: 4px; }
  .compare-meta-row .cm-val { font-size: 15px; font-weight: 700; color: var(--navy-dark); }
  .compare-bullets { list-style: none; }
  .compare-bullets li {
    font-size: 14px;
    padding: 8px 0 8px 26px;
    position: relative;
    line-height: 1.6;
    color: var(--text);
  }
  .compare-bullets li::before {
    content: '✓';
    position: absolute;
    left: 0;
    color: var(--gads-blue);
    font-weight: 900;
  }
  .compare-side:not(.featured) .compare-bullets li::before { color: var(--orange); }

  /* ============================================================
     FAQ
     ============================================================ */
  .faq-list {
    max-width: 880px;
    margin: 0 auto;
    display: flex;
    flex-direction: column;
    gap: 16px;
  }
  .faq-item {
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 16px;
    padding: 24px 28px;
    transition: border-color 0.2s, box-shadow 0.2s;
  }
  .faq-item:hover {
    border-color: var(--gads-blue-soft);
    box-shadow: var(--sh-md);
  }
  .faq-item summary {
    cursor: pointer;
    font-size: 18px;
    font-weight: 700;
    color: var(--navy-dark);
    list-style: none;
    display: flex;
    justify-content: space-between;
    align-items: center;
    gap: 16px;
  }
  .faq-item summary::-webkit-details-marker { display: none; }
  .faq-item summary::after {
    content: '+';
    font-size: 28px;
    font-weight: 300;
    color: var(--gads-blue);
    transition: transform 0.25s;
    line-height: 1;
    flex-shrink: 0;
  }
  .faq-item[open] summary::after { transform: rotate(45deg); }
  .faq-item p {
    margin-top: 16px;
    color: var(--text-muted);
    font-size: 16px;
    line-height: 1.7;
  }
  .faq-item p a { color: var(--pink); font-weight: 700; }

  /* ============================================================
     CTA BAND
     ============================================================ */
  .cta-band {
    background: var(--navy-deeper);
    padding: 110px 0;
    color: #fff;
    position: relative;
    overflow: hidden;
  }
  .cta-band::before {
    content: '';
    position: absolute;
    top: -200px;
    right: -200px;
    width: 700px;
    height: 700px;
    background: radial-gradient(circle, rgba(66, 133, 244, 0.22) 0%, transparent 70%);
    border-radius: 50%;
    pointer-events: none;
  }
  .cta-band::after {
    content: '';
    position: absolute;
    bottom: -200px;
    left: -200px;
    width: 600px;
    height: 600px;
    background: radial-gradient(circle, rgba(232, 30, 133, 0.20) 0%, transparent 70%);
    border-radius: 50%;
    pointer-events: none;
  }
  .cta-band-inner {
    text-align: center;
    max-width: 760px;
    margin: 0 auto;
    position: relative;
    z-index: 2;
  }
  .cta-lead {
    font-size: 22px;
    font-weight: 600;
    color: rgba(255,255,255,0.85);
    line-height: 1.4;
    margin-bottom: 18px;
  }
  .cta-band h2 {
    font-size: clamp(28px, 3.5vw, 46px);
    font-weight: 800;
    line-height: 1.2;
    letter-spacing: -0.015em;
    margin-bottom: 32px;
    color: rgba(255,255,255,0.85);
  }
  .cta-band h2 .gr {
    background: var(--grad);
    -webkit-background-clip: text;
    background-clip: text;
    color: transparent;
    font-weight: 900;
  }

  /* ============================================================
     PROCESS STRIP
     ============================================================ */
  .process-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 32px;
    counter-reset: process;
  }
  .process-step { position: relative; }
  .process-step::before {
    counter-increment: process;
    content: counter(process, decimal-leading-zero);
    font-size: 72px;
    font-weight: 900;
    line-height: 1;
    background: var(--grad);
    -webkit-background-clip: text;
    background-clip: text;
    color: transparent;
    display: block;
    margin-bottom: 16px;
    letter-spacing: -0.02em;
  }
  .process-step h4 {
    font-size: 21px;
    font-weight: 800;
    margin-bottom: 12px;
    letter-spacing: -0.01em;
    color: var(--navy-dark);
  }
  .process-step p {
    font-size: 15px;
    color: var(--text-muted);
    line-height: 1.7;
  }

  /* ============================================================
     REVEAL
     ============================================================ */
  [data-reveal] {
    opacity: 0;
    transform: translateY(28px);
    transition: opacity 0.8s cubic-bezier(0.22, 1, 0.36, 1),
                transform 0.8s cubic-bezier(0.22, 1, 0.36, 1);
  }
  [data-reveal].in { opacity: 1; transform: translateY(0); }
  [data-reveal-stagger] > * {
    opacity: 0;
    transform: translateY(20px);
    transition: opacity 0.7s cubic-bezier(0.22, 1, 0.36, 1),
                transform 0.7s cubic-bezier(0.22, 1, 0.36, 1);
  }
  [data-reveal-stagger].in > * { opacity: 1; transform: translateY(0); }
  [data-reveal-stagger].in > *:nth-child(1) { transition-delay: 0.05s; }
  [data-reveal-stagger].in > *:nth-child(2) { transition-delay: 0.10s; }
  [data-reveal-stagger].in > *:nth-child(3) { transition-delay: 0.15s; }
  [data-reveal-stagger].in > *:nth-child(4) { transition-delay: 0.20s; }
  [data-reveal-stagger].in > *:nth-child(5) { transition-delay: 0.25s; }
  [data-reveal-stagger].in > *:nth-child(6) { transition-delay: 0.30s; }



/* Accessible monthly service illustration. */
.gads-care-flow { list-style: none; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 32px; padding: 32px 0; border-top: 1px solid var(--border); border-bottom: 1px solid var(--border); }
.gads-care-flow li { min-width: 0; position: relative; }
.gads-care-number { display: inline-flex; align-items: center; justify-content: center; width: 52px; height: 52px; background: var(--navy-50); color: var(--navy); border-radius: 50%; font-size: 20px; font-weight: 800; margin-bottom: 20px; }
.gads-care-flow li:not(:last-child)::after { content: '→'; position: absolute; top: 10px; right: 4px; font-size: 24px; color: var(--navy); }
.gads-care-flow h3 { color: var(--navy-dark); font-size: 24px; margin-bottom: 10px; }
.gads-care-flow p { color: var(--text-muted); line-height: 1.7; max-width: 32ch; }
.gads-care-caption { margin-top: 24px; color: var(--text-muted); max-width: 76ch; }
@media (max-width: 700px) { .gads-care-flow { grid-template-columns: 1fr; gap: 28px; } .gads-care-flow li:not(:last-child)::after { content: none; } .gads-care-flow p { max-width: none; } }

/* Selitysvideo heron jälkeen: tumma paneeli, iso toistettava kansikuva (dialogi components/explainer-video.css) */
.gads-video-band { padding: 8px 0 80px; }
.gads-video-panel {
  position: relative; overflow: hidden; isolation: isolate;
  display: grid; grid-template-columns: minmax(0, 1.35fr) minmax(0, 1fr); gap: 56px; align-items: center;
  padding: 48px; border-radius: 32px; color: #fff;
  background: radial-gradient(120% 90% at 100% 0%, rgba(216, 35, 205, .28), rgba(216, 35, 205, 0) 55%),
              radial-gradient(90% 80% at 0% 100%, rgba(252, 181, 73, .18), rgba(252, 181, 73, 0) 60%), var(--navy-deeper);
  box-shadow: 0 40px 80px -40px rgba(26, 36, 82, .6);
}
.gads-video-panel > * { min-width: 0; }
.gads-player {
  position: relative; display: block; width: 100%; aspect-ratio: 16 / 9; padding: 0; border: 0; border-radius: 20px; overflow: hidden;
  background: var(--navy-50); cursor: pointer; box-shadow: 0 0 0 1px rgba(255, 255, 255, .14), 0 24px 50px -20px rgba(0, 0, 0, .55);
}
.gads-player img { display: block; width: 100%; height: 100%; object-fit: cover; transition: transform .6s cubic-bezier(.2, .8, .2, 1); }
.gads-player::after { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg, rgba(26, 36, 82, 0) 40%, rgba(26, 36, 82, .45)); }
.gads-player-play {
  position: absolute; top: 50%; left: 50%; z-index: 1; display: grid; place-items: center; width: 88px; height: 88px; margin: -44px 0 0 -44px;
  border-radius: 50%; background: #fff; box-shadow: 0 0 0 10px rgba(255, 255, 255, .25), 0 18px 36px -10px rgba(0, 0, 0, .5);
  transition: transform .4s cubic-bezier(.2, .8, .2, 1), box-shadow .4s ease;
}
.gads-player-play svg { width: 34px; height: 34px; fill: var(--navy-deeper); }
.gads-player-time { position: absolute; right: 14px; bottom: 14px; z-index: 1; padding: 5px 11px; border-radius: 999px; background: rgba(26, 36, 82, .85); color: #fff; font-size: 13px; font-weight: 700; font-variant-numeric: tabular-nums; }
.gads-player:hover img { transform: scale(1.03); }
.gads-player:hover .gads-player-play { transform: scale(1.08); box-shadow: 0 0 0 14px rgba(255, 255, 255, .22), 0 18px 36px -10px rgba(0, 0, 0, .5); }
.gads-player:focus-visible { outline: 3px solid #fff; outline-offset: 4px; }
.gads-video-kicker { display: inline-block; margin-bottom: 16px; font-size: 13px; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; color: #ffb3dc; }
.gads-video-text h2 { margin: 0; font-size: clamp(28px, 3vw, 44px); font-weight: 900; line-height: 1.08; letter-spacing: -.02em; color: #fff; }
.gads-video-text .gr { background: var(--grad); -webkit-background-clip: text; background-clip: text; color: transparent; }
.gads-video-text p { margin: 18px 0 0; font-size: 17px; line-height: 1.6; color: rgba(255, 255, 255, .78); }
@media (max-width: 900px) {
  .gads-video-panel { grid-template-columns: 1fr; gap: 28px; padding: 20px 20px 32px; border-radius: 24px; }
  .gads-video-text { padding: 0 8px; }
  .gads-player-play { width: 68px; height: 68px; margin: -34px 0 0 -34px; }
  .gads-player-play svg { width: 26px; height: 26px; }
}
@media (prefers-reduced-motion: reduce) { .gads-player img, .gads-player-play { transition: none; } }