/* ============================================================
     DESIGN TOKENS
     ============================================================ */
  :root {
    --navy: #2d3a7d;
    --navy-dark: #232e66;
    --navy-deeper: #1a2452;
    --navy-50: #eef0f8;
    --pink: #e91e85;
    --pink-soft: #ffb3d9;
    --pink-50: #fdeaf3;
    --orange: #f58024;
    --orange-soft: #fcb549;
    --orange-50: #fff2e6;
    --red: #e64644;
    --magenta: #d823cd;
    --gads-blue: #4285f4;
    --gads-blue-soft: #d6e4fd;
    --gads-blue-50: #edf3fe;
    --gads-green: #34a853;
    --gads-yellow: #fbbc05;
    --gads-red: #ea4335;

    --grad: linear-gradient(90deg, #fcb549 0%, #e64644 50%, #d823cd 100%);
    --grad-tilt: linear-gradient(135deg, #fcb549 0%, #e64644 50%, #d823cd 100%);
    --grad-soft: linear-gradient(135deg, #fff2e6 0%, #fdeaf3 100%);
    --grad-blue: linear-gradient(135deg, #4285f4 0%, #1a2452 100%);

    --bg: #ffffff;
    --surface: #f7f8fc;
    --surface-2: #f2f4f8;
    --border: #e8eaef;
    --text: #151515;
    --text-muted: #6f6f6f;

    --font: 'Figtree', system-ui, -apple-system, sans-serif;

    --sh-md: 0 4px 8px rgba(35, 46, 102, 0.06), 0 8px 24px rgba(35, 46, 102, 0.08);
    --sh-lg: 0 12px 24px -8px rgba(35, 46, 102, 0.12), 0 24px 64px -12px rgba(35, 46, 102, 0.18);
  }

  *, *::before, *::after { margin: 0; padding: 0; box-sizing: border-box; }
  html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
  body {
    font-family: var(--font);
    background: var(--bg);
    color: var(--text);
    line-height: 1.55;
    -webkit-font-smoothing: antialiased;
    -moz-osx-font-smoothing: grayscale;
    overflow-x: hidden;
  }
  img, video, svg { display: block; max-width: 100%; }
  a { color: inherit; text-decoration: none; }
  button { font-family: inherit; cursor: pointer; border: none; background: none; }
  ::selection { background: var(--pink); color: #fff; }

  .container {
    width: 100%;
    max-width: 1280px;
    margin: 0 auto;
    padding: 0 32px;
  }

  /* ============================================================
     HERO
     ============================================================ */
  .hero-page {
    padding: 160px 0 80px;
    background: linear-gradient(180deg, #edf3fe 0%, var(--bg) 100%);
    position: relative;
    overflow: hidden;
  }
  .hero-page::before {
    content: '';
    position: absolute;
    top: -200px;
    right: -100px;
    width: 520px;
    height: 520px;
    background: radial-gradient(circle, rgba(66, 133, 244, 0.12) 0%, transparent 70%);
    border-radius: 50%;
    pointer-events: none;
  }
  .hero-page::after {
    content: '';
    position: absolute;
    bottom: -100px;
    left: -100px;
    width: 400px;
    height: 400px;
    background: radial-gradient(circle, rgba(232, 30, 133, 0.07) 0%, transparent 70%);
    border-radius: 50%;
    pointer-events: none;
  }
  .hero-page-grid {
    display: grid;
    grid-template-columns: 1.1fr 1fr;
    gap: 24px;
    align-items: center;
    position: relative;
    z-index: 2;
  }
  .hero-page-inner { max-width: 640px; }
  .hero-image {
    position: relative;
    display: flex;
    align-items: center;
    justify-content: center;
    min-width: 0;
  }
  .hero-page .kicker {
    color: var(--gads-blue);
    margin-bottom: 20px;
  }
  .hero-page h1 {
    font-size: clamp(36px, 5.5vw, 68px);
    font-weight: 900;
    line-height: 1.05;
    letter-spacing: -0.02em;
    margin-bottom: 28px;
  }
  .hero-page h1 .gr {
    background: var(--grad);
    -webkit-background-clip: text;
    background-clip: text;
    color: transparent;
  }
  .hero-page p {
    font-size: 20px;
    color: var(--text-muted);
    line-height: 1.6;
    max-width: 560px;
    margin-bottom: 36px;
  }
  .hero-page p + p { margin-top: -16px; margin-bottom: 36px; }
  .hero-cta-row {
    display: flex;
    gap: 16px;
    flex-wrap: wrap;
  }
  .btn-primary {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    padding: 16px 28px;
    background: var(--grad);
    color: #fff;
    font-weight: 800;
    font-size: 15px;
    border-radius: 999px;
    box-shadow: 0 12px 28px -8px rgba(230, 70, 68, 0.55);
    transition: transform 0.2s, box-shadow 0.2s;
  }
  .btn-primary:hover {
    transform: translateY(-2px);
    box-shadow: 0 18px 36px -8px rgba(230, 70, 68, 0.7);
  }

  /* ============================================================
     HERO VISUAL — Google Ads UI mockup
     ============================================================ */
  .gads-visual {
    width: 100%;
    max-width: 460px;
    aspect-ratio: 1 / 1;
    position: relative;
    margin: 0 auto;
  }
  .gads-card {
    position: absolute;
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 18px;
    box-shadow: var(--sh-lg);
    padding: 18px 22px;
    font-size: 14px;
    line-height: 1.5;
    color: var(--text);
  }
  .gads-card .gc-label {
    font-size: 10px;
    font-weight: 800;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: var(--text-muted);
    margin-bottom: 10px;
    display: flex;
    align-items: center;
    gap: 8px;
  }
  .gads-card .gc-dot {
    width: 8px;
    height: 8px;
    border-radius: 50%;
    background: var(--gads-blue);
  }
  .gads-card .gc-row {
    display: flex;
    justify-content: space-between;
    align-items: center;
    gap: 12px;
    padding: 6px 0;
  }
  .gads-card .gc-row + .gc-row { border-top: 1px dashed var(--border); }
  .gads-card .gc-name { font-weight: 600; color: var(--navy-dark); }
  .gads-card .gc-meta { font-size: 12px; color: var(--text-muted); font-weight: 500; }
  .gads-card .gc-val { font-weight: 800; color: var(--navy-deeper); white-space: nowrap; }
  .gads-card .gc-val.up { color: var(--gads-green); }
  .gads-card .gc-val.warn { color: var(--orange); }
  .gads-card .gc-foot {
    margin-top: 12px;
    padding-top: 12px;
    border-top: 1px solid var(--border);
    display: flex;
    justify-content: space-between;
    align-items: center;
    font-weight: 800;
  }
  .gads-card .gc-foot .gc-total { color: var(--gads-blue); font-size: 18px; }
  .gads-card .gc-pill {
    display: inline-flex;
    align-items: center;
    gap: 6px;
    padding: 4px 10px;
    border-radius: 999px;
    font-size: 11px;
    font-weight: 800;
    letter-spacing: 0.04em;
  }
  .gads-card .gc-pill.active { background: #e8f7ee; color: var(--gads-green); }
  .gads-card .gc-pill.paused { background: var(--orange-50); color: var(--orange); }
  .gads-card .gc-pill::before {
    content: '';
    width: 6px;
    height: 6px;
    border-radius: 50%;
    background: currentColor;
  }
  /* SERP mock card */
  .gads-card .gc-ad-tag {
    display: inline-block;
    font-size: 11px;
    font-weight: 800;
    color: #000;
    background: #f2f2f2;
    border: 1px solid #d0d0d0;
    border-radius: 3px;
    padding: 1px 5px;
    margin-bottom: 4px;
    letter-spacing: 0;
  }
  .gads-card .gc-serp-url { font-size: 12px; color: var(--gads-green); font-weight: 600; margin-bottom: 2px; }
  .gads-card .gc-serp-title { font-size: 16px; font-weight: 700; color: var(--gads-blue); line-height: 1.3; margin-bottom: 4px; }
  .gads-card .gc-serp-desc { font-size: 13px; color: #444; line-height: 1.5; }

  /* card positions */
  .gc-serp {
    top: 2%;
    left: 2%;
    width: 66%;
    transform: rotate(-3deg);
    z-index: 2;
    animation: gcFloatA 7s ease-in-out infinite;
  }
  .gc-campaign {
    bottom: 24%;
    right: 0;
    width: 58%;
    transform: rotate(3deg);
    z-index: 3;
    animation: gcFloatB 6s ease-in-out infinite;
  }
  .gc-metrics {
    bottom: 0;
    left: 10%;
    width: 66%;
    transform: rotate(-2deg);
    z-index: 1;
    animation: gcFloatC 8s ease-in-out infinite;
  }
  @keyframes gcFloatA {
    0%, 100% { transform: rotate(-3deg) translateY(0); }
    50% { transform: rotate(-3deg) translateY(-10px); }
  }
  @keyframes gcFloatB {
    0%, 100% { transform: rotate(3deg) translateY(0); }
    50% { transform: rotate(3deg) translateY(-12px); }
  }
  @keyframes gcFloatC {
    0%, 100% { transform: rotate(-2deg) translateY(0); }
    50% { transform: rotate(-2deg) translateY(-8px); }
  }

  /* ============================================================
     AI-HI FORM
     ============================================================ */
  .ai-hi {
    display: inline-flex;
    align-items: center;
    gap: 0;
    padding: 16px 28px;
    background: #fff;
    color: var(--navy-dark);
    border: 1px solid var(--border);
    font-weight: 800;
    font-size: 15px;
    border-radius: 999px;
    font-family: var(--font);
    transition: all 0.2s;
  }
  .ai-hi:hover, .ai-hi:focus-within {
    border-color: var(--navy);
    color: var(--navy);
    transform: translateY(-2px);
  }
  .ai-hi-label {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    font-size: 15px;
    font-weight: 800;
    white-space: nowrap;
    user-select: none;
    cursor: default;
  }
  .ai-hi-wave {
    display: inline-block;
    font-size: 16px;
    line-height: 1;
    transform-origin: 70% 70%;
    animation: aiWave 3.4s ease-in-out 2s infinite;
  }
  @keyframes aiWave {
    0%, 78%, 100% { transform: rotate(0deg); }
    82%  { transform: rotate(14deg); }
    86%  { transform: rotate(-8deg); }
    90%  { transform: rotate(14deg); }
    94%  { transform: rotate(-4deg); }
    98%  { transform: rotate(10deg); }
  }
  .ai-hi-input {
    width: 0;
    min-width: 0;
    padding: 0;
    margin: 0;
    background: transparent;
    border: 0;
    outline: 0;
    color: var(--navy-dark);
    font: 500 14px/1 var(--font);
    opacity: 0;
    transition: width 0.4s cubic-bezier(0.22, 1, 0.36, 1), opacity 0.3s ease 0.05s, padding 0.3s ease, margin 0.3s ease;
  }
  .ai-hi-input::placeholder { color: var(--text-muted); font-weight: 400; }
  .ai-hi:hover .ai-hi-input,
  .ai-hi:focus-within .ai-hi-input {
    width: 200px;
    opacity: 1;
    padding: 0 12px;
    margin-left: 10px;
    border-left: 1px solid var(--border);
  }
  .ai-hi-send {
    width: 0;
    height: 32px;
    display: grid;
    place-items: center;
    padding: 0;
    border-radius: 999px;
    background: transparent;
    color: var(--navy-dark);
    cursor: pointer;
    opacity: 0;
    transform: scale(0.65);
    transition: width 0.35s cubic-bezier(0.22, 1, 0.36, 1), opacity 0.25s ease 0.1s, transform 0.3s cubic-bezier(0.22, 1, 0.36, 1) 0.1s;
  }
  .ai-hi-send svg { width: 14px; height: 14px; stroke-width: 2.6; }
  .ai-hi:hover .ai-hi-send,
  .ai-hi:focus-within .ai-hi-send {
    width: 32px;
    opacity: 1;
    transform: scale(1);
  }
  .ai-hi-send:hover, .ai-hi-send:focus-visible { color: var(--pink); }

  /* ============================================================
     SECTION HEAD
     ============================================================ */
  .block { padding: 100px 0; }
  .block.alt { background: var(--surface); }
  .section-head {
    margin-bottom: 64px;
    max-width: 880px;
  }
  .section-head.center { margin-left: auto; margin-right: auto; text-align: center; }
  .kicker {
    font-size: 12px;
    font-weight: 800;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    display: inline-block;
    margin-bottom: 16px;
  }
  .kicker.orange { color: var(--orange); }
  .kicker.pink { color: var(--pink); }
  .kicker.navy { color: var(--navy); }
  .kicker.blue { color: var(--gads-blue); }
  .section-title {
    font-size: clamp(28px, 3.5vw, 52px);
    font-weight: 900;
    line-height: 1.15;
    margin-bottom: 24px;
    letter-spacing: -0.015em;
  }
  .section-title .gr {
    background: var(--grad);
    -webkit-background-clip: text;
    background-clip: text;
    color: transparent;
  }
  .section-lead {
    font-size: 18px;
    color: var(--text-muted);
    max-width: 720px;
    line-height: 1.7;
  }
  .section-head.center .section-lead { margin-left: auto; margin-right: auto; }

  /* ============================================================
     WHEN-TO-USE — käyttötapausruudukko
     ============================================================ */
  .use-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 22px;
  }
  .use-card {
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 22px;
    padding: 32px 28px;
    transition: transform 0.3s cubic-bezier(0.22, 1, 0.36, 1), box-shadow 0.3s, border-color 0.3s;
    position: relative;
    overflow: hidden;
  }
  .use-card:hover {
    transform: translateY(-6px);
    box-shadow: var(--sh-lg);
    border-color: var(--gads-blue-soft);
  }
  .use-card::before {
    content: '';
    position: absolute;
    top: 0;
    left: 0;
    right: 0;
    height: 3px;
    background: var(--grad);
    transform: scaleX(0);
    transform-origin: left;
    transition: transform 0.35s cubic-bezier(0.22, 1, 0.36, 1);
  }
  .use-card:hover::before { transform: scaleX(1); }
  .use-icon {
    width: 52px;
    height: 52px;
    border-radius: 14px;
    display: flex;
    align-items: center;
    justify-content: center;
    margin-bottom: 22px;
    background: var(--gads-blue-50);
    color: var(--gads-blue);
  }
  .use-icon.orange { background: var(--orange-50); color: var(--orange); }
  .use-icon.pink { background: var(--pink-50); color: var(--pink); }
  .use-icon.navy { background: var(--navy-50); color: var(--navy); }
  .use-card h3 {
    font-size: 19px;
    font-weight: 800;
    color: var(--navy-dark);
    letter-spacing: -0.01em;
    line-height: 1.25;
    margin-bottom: 12px;
  }
  .use-card p {
    font-size: 15px;
    color: var(--text-muted);
    line-height: 1.65;
  }

  /* ============================================================
     INLINE KIPINA CTA
     ============================================================ */
  .inline-cta {
    margin-top: 56px;
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 28px;
    padding: 26px 32px;
    background: var(--grad-soft);
    border: 1px solid var(--pink-soft);
    border-radius: 20px;
    flex-wrap: wrap;
    position: relative;
    overflow: hidden;
  }
  .inline-cta::before {
    content: '';
    position: absolute;
    top: -60px;
    right: -60px;
    width: 220px;
    height: 220px;
    background: radial-gradient(circle, rgba(232, 30, 133, 0.10) 0%, transparent 70%);
    border-radius: 50%;
    pointer-events: none;
  }
  .inline-cta-text {
    display: flex;
    flex-direction: column;
    gap: 4px;
    flex: 1;
    min-width: 240px;
    position: relative;
    z-index: 2;
  }
  .inline-cta-text strong {
    font-size: 18px;
    font-weight: 800;
    color: var(--navy-dark);
    letter-spacing: -0.01em;
    line-height: 1.3;
  }
  .inline-cta-text span {
    font-size: 14.5px;
    color: var(--text-muted);
    line-height: 1.55;
  }
  .inline-cta-text a {
    color: var(--pink);
    font-weight: 700;
    text-decoration: underline;
    text-decoration-color: var(--pink-soft);
    text-underline-offset: 3px;
  }
  .inline-cta-text a:hover { text-decoration-color: var(--pink); }
  .inline-cta .ai-hi { position: relative; z-index: 2; flex-shrink: 0; }

  /* ============================================================
     PILLARS — 4 palvelupilaria
     ============================================================ */
  .pillars-grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 28px;
  }
  .pillar {
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 24px;
    padding: 40px;
    transition: transform 0.3s cubic-bezier(0.22, 1, 0.36, 1), box-shadow 0.3s, border-color 0.3s;
    display: flex;
    flex-direction: column;
    gap: 0;
    position: relative;
    overflow: hidden;
  }
  .pillar:hover {
    transform: translateY(-6px);
    box-shadow: var(--sh-lg);
    border-color: var(--gads-blue-soft);
  }
  .pillar-num {
    font-size: 64px;
    font-weight: 900;
    line-height: 1;
    background: var(--grad);
    -webkit-background-clip: text;
    background-clip: text;
    color: transparent;
    letter-spacing: -0.03em;
    margin-bottom: 16px;
  }
  .pillar h3 {
    font-size: 24px;
    font-weight: 800;
    color: var(--navy-dark);
    letter-spacing: -0.015em;
    line-height: 1.2;
    margin-bottom: 12px;
  }
  .pillar-intro {
    font-size: 16px;
    color: var(--text-muted);
    line-height: 1.65;
    margin-bottom: 20px;
  }
  .pillar ul {
    list-style: none;
    display: flex;
    flex-direction: column;
    gap: 9px;
  }
  .pillar li {
    font-size: 14.5px;
    color: var(--text);
    padding-left: 28px;
    position: relative;
    line-height: 1.6;
  }
  .pillar li::before {
    content: '';
    position: absolute;
    left: 0;
    top: 4px;
    width: 18px;
    height: 18px;
    border-radius: 50%;
    background: var(--grad);
  }
  .pillar li::after {
    content: '';
    position: absolute;
    left: 6px;
    top: 8px;
    width: 4px;
    height: 8px;
    border-right: 2px solid #fff;
    border-bottom: 2px solid #fff;
    transform: rotate(45deg);
    transform-origin: center;
  }

  /* ============================================================
     SHOPPING — verkkokauppa-osio
     ============================================================ */
  .shopping-split {
    display: grid;
    grid-template-columns: 1.15fr 1fr;
    gap: 72px;
    align-items: center;
  }
  .shopping-text h2 {
    font-size: clamp(28px, 3.2vw, 44px);
    font-weight: 900;
    line-height: 1.15;
    letter-spacing: -0.015em;
    color: var(--navy-dark);
    margin-bottom: 22px;
  }
  .shopping-text h2 .gr {
    background: var(--grad);
    -webkit-background-clip: text;
    background-clip: text;
    color: transparent;
  }
  .shopping-text p {
    font-size: 17px;
    line-height: 1.7;
    color: var(--text-muted);
    margin-bottom: 18px;
  }
  .shopping-list {
    list-style: none;
    display: flex;
    flex-direction: column;
    gap: 12px;
    margin-top: 6px;
    margin-bottom: 32px;
  }
  .shopping-list li {
    font-size: 16px;
    color: var(--text);
    padding-left: 32px;
    position: relative;
    line-height: 1.6;
  }
  .shopping-list li::before {
    content: '';
    position: absolute;
    left: 0;
    top: 3px;
    width: 20px;
    height: 20px;
    border-radius: 50%;
    background: var(--grad);
  }
  .shopping-list li::after {
    content: '';
    position: absolute;
    left: 7px;
    top: 7px;
    width: 5px;
    height: 9px;
    border-right: 2px solid #fff;
    border-bottom: 2px solid #fff;
    transform: rotate(45deg);
    transform-origin: center;
  }

  /* Shopping visual: product listing mockup */
  .shopping-visual {
    position: relative;
    padding: 0 20px;
  }
  .shopping-mock {
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 20px;
    box-shadow: var(--sh-lg);
    padding: 24px;
    transform: rotate(-1.5deg);
    transition: transform 0.5s cubic-bezier(0.22, 1, 0.36, 1);
  }
  .shopping-visual:hover .shopping-mock { transform: rotate(0deg) scale(1.015); }
  .shopping-mock-header {
    display: flex;
    align-items: center;
    gap: 8px;
    margin-bottom: 18px;
    padding-bottom: 14px;
    border-bottom: 1px solid var(--border);
  }
  .shopping-mock-header span {
    font-size: 12px;
    font-weight: 800;
    color: var(--text-muted);
    letter-spacing: 0.1em;
    text-transform: uppercase;
  }
  .shopping-mock-header .sh-dot {
    width: 8px;
    height: 8px;
    border-radius: 50%;
    background: var(--gads-blue);
  }
  .shopping-mock-header .sh-count {
    margin-left: auto;
    font-size: 12px;
    color: var(--text-muted);
    font-weight: 600;
  }
  .sh-product-row {
    display: flex;
    align-items: center;
    gap: 14px;
    padding: 10px 0;
  }
  .sh-product-row + .sh-product-row { border-top: 1px dashed var(--border); }
  .sh-thumb {
    width: 44px;
    height: 44px;
    border-radius: 10px;
    flex-shrink: 0;
    display: flex;
    align-items: center;
    justify-content: center;
  }
  .sh-thumb svg {
    width: 22px;
    height: 22px;
    display: block;
  }
  .sh-thumb.a { background: #f0f5ff; color: #5b6aa8; }
  .sh-thumb.b { background: #fff0f3; color: #b4708c; }
  .sh-thumb.c { background: #f0fff5; color: #5f9a76; }
  .sh-thumb.d { background: #fff8f0; color: #b0834f; }
  .sh-info { flex: 1; min-width: 0; }
  .sh-name { font-size: 13px; font-weight: 700; color: var(--navy-dark); white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
  .sh-meta { font-size: 11px; color: var(--text-muted); }
  .sh-price { font-size: 15px; font-weight: 800; color: var(--navy-deeper); white-space: nowrap; }
  .sh-badge {
    display: inline-flex;
    align-items: center;
    gap: 4px;
    padding: 3px 9px;
    border-radius: 999px;
    font-size: 10px;
    font-weight: 800;
  }
  .sh-badge.top3 { background: #e8f7ee; color: var(--gads-green); }
  .sh-badge.top3::before { content: ''; width: 5px; height: 5px; border-radius: 50%; background: currentColor; }
  .sh-footer {
    margin-top: 14px;
    padding-top: 14px;
    border-top: 1px solid var(--border);
    display: flex;
    justify-content: space-between;
    font-size: 13px;
    font-weight: 700;
    color: var(--navy-dark);
  }
  .sh-footer .sh-roas { color: var(--gads-green); font-size: 18px; font-weight: 900; }
  /* float badges */
  .shopping-annotate {
    position: absolute;
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 14px;
    padding: 10px 16px;
    box-shadow: var(--sh-lg);
    font-size: 13px;
    font-weight: 700;
    color: var(--navy-dark);
    display: flex;
    align-items: center;
    gap: 10px;
    white-space: nowrap;
    z-index: 3;
  }
  .shopping-annotate .ann-dot {
    width: 8px;
    height: 8px;
    border-radius: 50%;
    background: var(--gads-blue);
    flex-shrink: 0;
  }
  .shopping-annotate.sa1 {
    top: 10%;
    right: -10px;
    transform: rotate(3deg);
    animation: saFloat 6s ease-in-out infinite;
    --rot: 3deg;
  }
  .shopping-annotate.sa1 .ann-dot { background: var(--gads-green); }
  .shopping-annotate.sa2 {
    bottom: 16%;
    left: -10px;
    transform: rotate(-3deg);
    animation: saFloat 7s ease-in-out 1.2s infinite;
    --rot: -3deg;
  }
  .shopping-annotate.sa2 .ann-dot { background: var(--orange); }
  @keyframes saFloat {
    0%, 100% { transform: rotate(var(--rot, 0deg)) translateY(0); }
    50% { transform: rotate(var(--rot, 0deg)) translateY(-8px); }
  }

  /* ============================================================
     LABONA DIFFERENCE — dark band
     ============================================================ */
  .diff-band {
    background: linear-gradient(135deg, var(--navy-deeper) 0%, var(--navy) 60%, #283580 130%);
    color: #fff;
    padding: 110px 0;
    position: relative;
    overflow: hidden;
  }
  .diff-band::before {
    content: '';
    position: absolute;
    top: -180px;
    left: -180px;
    width: 600px;
    height: 600px;
    background: radial-gradient(circle, rgba(66, 133, 244, 0.22) 0%, transparent 70%);
    border-radius: 50%;
    pointer-events: none;
  }
  .diff-band::after {
    content: '';
    position: absolute;
    bottom: -200px;
    right: -200px;
    width: 600px;
    height: 600px;
    background: radial-gradient(circle, rgba(232, 30, 133, 0.15) 0%, transparent 70%);
    border-radius: 50%;
    pointer-events: none;
  }
  .diff-band .section-head { position: relative; z-index: 2; }
  .diff-band .kicker { color: rgba(255,255,255,0.6); }
  .diff-band .section-title { color: #fff; }
  .diff-band .section-lead { color: rgba(255,255,255,0.72); }
  .diff-items {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 24px;
    position: relative;
    z-index: 2;
  }
  .diff-item {
    background: rgba(255,255,255,0.06);
    border: 1px solid rgba(255,255,255,0.12);
    border-radius: 22px;
    padding: 36px 30px;
    transition: background 0.3s, border-color 0.3s, transform 0.3s cubic-bezier(0.22, 1, 0.36, 1);
  }
  .diff-item:hover {
    background: rgba(255,255,255,0.10);
    border-color: rgba(232, 30, 133, 0.35);
    transform: translateY(-6px);
  }
  .diff-icon {
    width: 52px;
    height: 52px;
    border-radius: 14px;
    display: flex;
    align-items: center;
    justify-content: center;
    background: rgba(255,255,255,0.12);
    color: #fff;
    margin-bottom: 22px;
  }
  .diff-item h3 {
    font-size: 20px;
    font-weight: 800;
    color: #fff;
    letter-spacing: -0.01em;
    line-height: 1.25;
    margin-bottom: 12px;
  }
  .diff-item p {
    font-size: 15px;
    color: rgba(255,255,255,0.72);
    line-height: 1.65;
  }
  .diff-item p a {
    color: var(--pink-soft);
    text-decoration: underline;
    text-decoration-color: rgba(255,179,217,0.4);
    text-underline-offset: 3px;
  }
  .diff-item p a:hover { text-decoration-color: var(--pink-soft); }

  /* ============================================================
     SEO VS ADS COMPARE
     ============================================================ */
  .compare-wrap {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 28px;
    max-width: 1040px;
    margin: 0 auto;
  }
  .compare-side {
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 22px;
    padding: 36px;
    box-shadow: var(--sh-md);
  }
  .compare-side.featured {
    border-color: var(--gads-blue);
    box-shadow: 0 12px 32px -8px rgba(66, 133, 244, 0.22);
  }
  .compare-pill {
    display: inline-block;
    padding: 4px 12px;
    border-radius: 999px;
    font-size: 11px;
    font-weight: 800;
    letter-spacing: 0.08em;
    text-transform: uppercase;
    margin-bottom: 12px;
  }
  .compare-pill.organic { background: var(--orange-50); color: var(--orange); }
  .compare-pill.paid { background: var(--gads-blue-50); color: var(--gads-blue); }
  .compare-side h3 {
    font-size: 26px;
    font-weight: 900;
    letter-spacing: -0.01em;
    margin-bottom: 10px;
    color: var(--navy-dark);
  }
  .compare-side .cs-lead {
    font-size: 15px;
    color: var(--text-muted);
    line-height: 1.65;
    margin-bottom: 24px;
  }
  .compare-meta-row {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 14px;
    padding: 18px 0;
    border-top: 1px solid var(--border);
    border-bottom: 1px solid var(--border);
    margin-bottom: 20px;
  }
  .compare-meta-row .cm-label { font-size: 11px; color: var(--text-muted); letter-spacing: 0.08em; text-transform: uppercase; margin-bottom: 4px; }
  .compare-meta-row .cm-val { font-size: 15px; font-weight: 700; color: var(--navy-dark); }
  .compare-bullets { list-style: none; }
  .compare-bullets li {
    font-size: 14px;
    padding: 8px 0 8px 26px;
    position: relative;
    line-height: 1.6;
    color: var(--text);
  }
  .compare-bullets li::before {
    content: '✓';
    position: absolute;
    left: 0;
    color: var(--gads-blue);
    font-weight: 900;
  }
  .compare-side:not(.featured) .compare-bullets li::before { color: var(--orange); }

  /* ============================================================
     FAQ
     ============================================================ */
  .faq-list {
    max-width: 880px;
    margin: 0 auto;
    display: flex;
    flex-direction: column;
    gap: 16px;
  }
  .faq-item {
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 16px;
    padding: 24px 28px;
    transition: border-color 0.2s, box-shadow 0.2s;
  }
  .faq-item:hover {
    border-color: var(--gads-blue-soft);
    box-shadow: var(--sh-md);
  }
  .faq-item summary {
    cursor: pointer;
    font-size: 18px;
    font-weight: 700;
    color: var(--navy-dark);
    list-style: none;
    display: flex;
    justify-content: space-between;
    align-items: center;
    gap: 16px;
  }
  .faq-item summary::-webkit-details-marker { display: none; }
  .faq-item summary::after {
    content: '+';
    font-size: 28px;
    font-weight: 300;
    color: var(--gads-blue);
    transition: transform 0.25s;
    line-height: 1;
    flex-shrink: 0;
  }
  .faq-item[open] summary::after { transform: rotate(45deg); }
  .faq-item p {
    margin-top: 16px;
    color: var(--text-muted);
    font-size: 16px;
    line-height: 1.7;
  }
  .faq-item p a { color: var(--pink); font-weight: 700; }

  /* ============================================================
     CTA BAND
     ============================================================ */
  .cta-band {
    background: var(--navy-deeper);
    padding: 110px 0;
    color: #fff;
    position: relative;
    overflow: hidden;
  }
  .cta-band::before {
    content: '';
    position: absolute;
    top: -200px;
    right: -200px;
    width: 700px;
    height: 700px;
    background: radial-gradient(circle, rgba(66, 133, 244, 0.22) 0%, transparent 70%);
    border-radius: 50%;
    pointer-events: none;
  }
  .cta-band::after {
    content: '';
    position: absolute;
    bottom: -200px;
    left: -200px;
    width: 600px;
    height: 600px;
    background: radial-gradient(circle, rgba(232, 30, 133, 0.20) 0%, transparent 70%);
    border-radius: 50%;
    pointer-events: none;
  }
  .cta-band-inner {
    text-align: center;
    max-width: 760px;
    margin: 0 auto;
    position: relative;
    z-index: 2;
  }
  .cta-lead {
    font-size: 22px;
    font-weight: 600;
    color: rgba(255,255,255,0.85);
    line-height: 1.4;
    margin-bottom: 18px;
  }
  .cta-band h2 {
    font-size: clamp(28px, 3.5vw, 46px);
    font-weight: 800;
    line-height: 1.2;
    letter-spacing: -0.015em;
    margin-bottom: 32px;
    color: rgba(255,255,255,0.85);
  }
  .cta-band h2 .gr {
    background: var(--grad);
    -webkit-background-clip: text;
    background-clip: text;
    color: transparent;
    font-weight: 900;
  }

  /* ============================================================
     PROCESS STRIP
     ============================================================ */
  .process-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 32px;
    counter-reset: process;
  }
  .process-step { position: relative; }
  .process-step::before {
    counter-increment: process;
    content: counter(process, decimal-leading-zero);
    font-size: 72px;
    font-weight: 900;
    line-height: 1;
    background: var(--grad);
    -webkit-background-clip: text;
    background-clip: text;
    color: transparent;
    display: block;
    margin-bottom: 16px;
    letter-spacing: -0.02em;
  }
  .process-step h4 {
    font-size: 21px;
    font-weight: 800;
    margin-bottom: 12px;
    letter-spacing: -0.01em;
    color: var(--navy-dark);
  }
  .process-step p {
    font-size: 15px;
    color: var(--text-muted);
    line-height: 1.7;
  }

  /* ============================================================
     REVEAL
     ============================================================ */
  [data-reveal] {
    opacity: 0;
    transform: translateY(28px);
    transition: opacity 0.8s cubic-bezier(0.22, 1, 0.36, 1),
                transform 0.8s cubic-bezier(0.22, 1, 0.36, 1);
  }
  [data-reveal].in { opacity: 1; transform: translateY(0); }
  [data-reveal-stagger] > * {
    opacity: 0;
    transform: translateY(20px);
    transition: opacity 0.7s cubic-bezier(0.22, 1, 0.36, 1),
                transform 0.7s cubic-bezier(0.22, 1, 0.36, 1);
  }
  [data-reveal-stagger].in > * { opacity: 1; transform: translateY(0); }
  [data-reveal-stagger].in > *:nth-child(1) { transition-delay: 0.05s; }
  [data-reveal-stagger].in > *:nth-child(2) { transition-delay: 0.10s; }
  [data-reveal-stagger].in > *:nth-child(3) { transition-delay: 0.15s; }
  [data-reveal-stagger].in > *:nth-child(4) { transition-delay: 0.20s; }
  [data-reveal-stagger].in > *:nth-child(5) { transition-delay: 0.25s; }
  [data-reveal-stagger].in > *:nth-child(6) { transition-delay: 0.30s; }


  /* ============================================================
     RESPONSIVE
     ============================================================ */
  @media (max-width: 1100px) {
    .hero-page-grid { grid-template-columns: 1fr; gap: 32px; }
    .gads-visual { max-width: 420px; }
    .pillars-grid { grid-template-columns: 1fr; }
    .diff-items { grid-template-columns: 1fr 1fr; }
    .shopping-split { grid-template-columns: minmax(0, 1fr); gap: 56px; }
    .shopping-split > * { min-width: 0; }
    .shopping-visual { padding: 0 20px; }
    .compare-wrap { grid-template-columns: 1fr; }
    .process-grid { grid-template-columns: repeat(2, 1fr); gap: 40px; }
  }
  @media (max-width: 700px) {
    .use-grid { grid-template-columns: 1fr; }
    .diff-items { grid-template-columns: 1fr; }
  }
  @media (max-width: 600px) {
    .container { padding: 0 20px; }
    .hero-page { padding: 120px 0 60px; }
    .block { padding: 70px 0; }
    .diff-band { padding: 80px 0; }
    .section-head { margin-bottom: 50px; }
    .pillar { padding: 30px 24px; }
    .use-card { padding: 28px 22px; }
    .cta-band { padding: 80px 0; }
    .hero-cta-row { flex-direction: column; }
    .btn-primary { justify-content: center; }
    .ai-hi { justify-content: center; }
    .ai-hi:hover .ai-hi-input,
    .ai-hi:focus-within .ai-hi-input { width: 140px; }
    .gads-visual { max-width: 320px; }
    .gads-card { padding: 14px 16px; font-size: 12.5px; }
    .inline-cta { flex-direction: column; align-items: stretch; padding: 24px 22px; gap: 18px; margin-top: 44px; }
    .inline-cta .ai-hi { align-self: stretch; justify-content: center; }
    .shopping-annotate { font-size: 11.5px; padding: 8px 12px; }
    .shopping-annotate.sa1 { right: 2px; }
    .shopping-annotate.sa2 { left: 2px; }
    .process-grid { grid-template-columns: 1fr; gap: 32px; }
    .process-step::before { font-size: 56px; }
  }