/* ============================================================
     DESIGN TOKENS
     ============================================================ */
  :root {
    --navy: #2d3a7d;
    --navy-dark: #232e66;
    --navy-deeper: #1a2452;
    --navy-50: #eef0f8;
    --pink: #e91e85;
    --pink-soft: #ffb3d9;
    --pink-50: #fdeaf3;
    --orange: #f58024;
    --orange-soft: #fcb549;
    --orange-50: #fff2e6;
    --red: #e64644;
    --magenta: #d823cd;

    --grad: linear-gradient(90deg, #fcb549 0%, #e64644 50%, #d823cd 100%);
    --grad-tilt: linear-gradient(135deg, #fcb549 0%, #e64644 50%, #d823cd 100%);
    --grad-soft: linear-gradient(135deg, #fff2e6 0%, #fdeaf3 100%);

    --bg: #ffffff;
    --surface: #f7f8fc;
    --surface-2: #f2f4f8;
    --border: #e8eaef;
    --text: #151515;
    --text-muted: #6f6f6f;

    --font: 'Figtree', system-ui, -apple-system, sans-serif;

    --sh-md: 0 4px 8px rgba(35, 46, 102, 0.06), 0 8px 24px rgba(35, 46, 102, 0.08);
    --sh-lg: 0 12px 24px -8px rgba(35, 46, 102, 0.12), 0 24px 64px -12px rgba(35, 46, 102, 0.18);
  }

  *, *::before, *::after { margin: 0; padding: 0; box-sizing: border-box; }
  html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
  body {
    font-family: var(--font);
    background: var(--bg);
    color: var(--text);
    line-height: 1.55;
    -webkit-font-smoothing: antialiased;
    -moz-osx-font-smoothing: grayscale;
    overflow-x: hidden;
  }
  img, video, svg { display: block; max-width: 100%; }
  a { color: inherit; text-decoration: none; }
  button { font-family: inherit; cursor: pointer; border: none; background: none; }
  ::selection { background: var(--pink); color: #fff; }

  .container {
    width: 100%;
    max-width: 1280px;
    margin: 0 auto;
    padding: 0 32px;
  }

  /* ============================================================
     HERO
     ============================================================ */
  .hero-page {
    padding: 160px 0 80px;
    background: linear-gradient(180deg, #fdf3fc 0%, var(--bg) 100%);
    position: relative;
    overflow: hidden;
  }
  .hero-page::before {
    content: '';
    position: absolute;
    top: -200px;
    right: -100px;
    width: 560px;
    height: 560px;
    background: radial-gradient(circle, rgba(216, 35, 205, 0.10) 0%, transparent 70%);
    border-radius: 50%;
    pointer-events: none;
  }
  .hero-page::after {
    content: '';
    position: absolute;
    bottom: -120px;
    left: -120px;
    width: 440px;
    height: 440px;
    background: radial-gradient(circle, rgba(245, 128, 36, 0.08) 0%, transparent 70%);
    border-radius: 50%;
    pointer-events: none;
  }
  .hero-page-grid {
    display: grid;
    grid-template-columns: 1.1fr 1fr;
    gap: 24px;
    align-items: center;
    position: relative;
    z-index: 2;
  }
  .hero-page-inner { max-width: 640px; }
  .hero-page .kicker {
    color: var(--magenta);
    margin-bottom: 20px;
  }
  .hero-page h1 {
    font-size: clamp(36px, 5.5vw, 68px);
    font-weight: 900;
    line-height: 1.05;
    letter-spacing: -0.02em;
    margin-bottom: 28px;
  }
  .hero-page h1 .gr {
    background: var(--grad);
    -webkit-background-clip: text;
    background-clip: text;
    color: transparent;
  }
  .hero-page p {
    font-size: 20px;
    color: var(--text-muted);
    line-height: 1.6;
    max-width: 560px;
    margin-bottom: 36px;
  }
  .hero-page p + p { margin-top: -16px; margin-bottom: 36px; }
  .hero-cta-row {
    display: flex;
    gap: 16px;
    flex-wrap: wrap;
  }
  /* Kipinä-kehotteen avautuva kenttä ei saa rivittää painikeriviä työpöytäleveydellä. */
  @media (min-width: 861px) {
    .hero-cta-row:has(.ai-hi) { flex-wrap: nowrap; }
    .hero-cta-row:has(.ai-hi) > * { min-width: 0; }
    .hero-cta-row .ai-hi-label { flex-shrink: 0; }
    .hero-cta-row .ai-hi-input { min-width: 0; }
    .hero-cta-row .hero-text-link { flex-shrink: 0; white-space: nowrap; }
  }
  .btn-primary {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    padding: 16px 28px;
    background: var(--grad);
    color: #fff;
    font-weight: 800;
    font-size: 15px;
    border-radius: 999px;
    box-shadow: 0 12px 28px -8px rgba(230, 70, 68, 0.55);
    transition: transform 0.2s, box-shadow 0.2s;
    cursor: pointer;
    border: none;
    font-family: var(--font);
  }
  .btn-primary:hover {
    transform: translateY(-2px);
    box-shadow: 0 18px 36px -8px rgba(230, 70, 68, 0.7);
  }
  .btn-secondary {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    padding: 16px 28px;
    background: #fff;
    color: var(--navy-dark);
    border: 1px solid var(--border);
    font-weight: 800;
    font-size: 15px;
    border-radius: 999px;
    transition: all 0.2s;
  }
  .btn-secondary:hover {
    border-color: var(--navy);
    color: var(--navy);
    transform: translateY(-2px);
  }

  /* Campaign photography and live Finnish typesetting. */
  .campaign-social-example { width: 100%; max-width: 400px; margin: 0 auto; }
  .campaign-ad { position: relative; margin: 0; overflow: hidden; background: #22251e; color: #f6f2e8; }
  .campaign-ad img { display: block; width: 100%; height: auto; aspect-ratio: 2 / 3; object-fit: cover; }
  .campaign-ad-copy { position: absolute; inset: 0 0 auto; padding: 9% 8%; }
  .campaign-brand { display: block; font-size: clamp(10px, 1vw, 12px); font-weight: 600; letter-spacing: .2em; text-transform: uppercase; margin-bottom: 16px; }
  .campaign-ad-copy strong { display: block; font-size: clamp(25px, 2.75vw, 36px); font-weight: 700; line-height: 1.12; letter-spacing: -.035em; }
  .campaign-ad--phone .campaign-ad-copy strong { font-size: clamp(30px, 3.1vw, 40px); }
  .campaign-ad--light { color: #24251f; background: #e9decc; }
  .campaign-social-example > figcaption { margin-top: 14px; font-size: 12px; color: var(--text-muted); letter-spacing: .02em; }
  #campaign-title { scroll-margin-top: 110px; }
  .campaign-examples { margin-top: 72px; }
  .campaign-intro { display: grid; grid-template-columns: 1fr 1fr; gap: 40px; align-items: end; margin-bottom: 28px; }
  .campaign-intro h3 { color: var(--navy-dark); font-size: clamp(26px, 3vw, 36px); line-height: 1.15; letter-spacing: -.03em; }
  .campaign-intro p { font-size: 16px; line-height: 1.65; color: var(--text-muted); max-width: 480px; }
  .campaign-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 18px; }
  .campaign-note { margin-top: 18px; max-width: 760px; color: var(--text-muted); font-size: 13px; line-height: 1.6; }
  @media (max-width: 1100px) {
    .campaign-grid .campaign-ad-copy { padding: 8% 7%; }
    .campaign-grid .campaign-ad-copy strong { font-size: clamp(21px, 2.8vw, 30px); }
  }
  @media (max-width: 760px) {
    .campaign-intro { grid-template-columns: 1fr; gap: 18px; }
    .campaign-grid { gap: 10px; }
    .campaign-grid .campaign-brand { font-size: 9px; letter-spacing: .1em; margin-bottom: 10px; }
    .campaign-grid .campaign-ad-copy strong { font-size: 19px; }
  }
  @media (max-width: 600px) {
    .campaign-examples { margin-top: 48px; }
    .campaign-grid { grid-template-columns: 1fr; gap: 24px; }
    .campaign-grid .campaign-brand { font-size: 11px; letter-spacing: .2em; margin-bottom: 16px; }
    .campaign-grid .campaign-ad-copy { padding: 9% 8%; }
    .campaign-grid .campaign-ad-copy strong { font-size: clamp(30px, 8.5vw, 46px); }
    .campaign-ad--phone .campaign-ad-copy strong { font-size: clamp(26px, 8vw, 38px); }
  }

  /* Decorative social post: no fake interactive controls or engagement counts. */
  .campaign-phone { padding: 8px; border: 2px solid #454643; border-radius: 46px; background: #191a18; box-shadow: 0 24px 60px -28px rgba(25, 26, 24, .4); overflow: hidden; }
  .campaign-phone-status { display: flex; align-items: center; justify-content: space-between; position: relative; padding: 12px 22px 8px; border-radius: 35px 35px 0 0; background: #fff; color: #222; font-size: 11px; font-weight: 700; }
  .campaign-phone-camera { position: absolute; left: 50%; top: 9px; transform: translateX(-50%); width: 84px; height: 20px; border-radius: 16px; background: #191a18; }
  .campaign-social-header { display: flex; align-items: center; gap: 10px; padding: 13px 16px; color: #262823; background: #fff; }
  .campaign-social-avatar { display: grid; place-items: center; width: 33px; height: 33px; flex-shrink: 0; border-radius: 50%; background: #283127; color: #f7f1e4; font-size: 18px; font-family: Georgia, serif; }
  .campaign-social-header strong { display: block; font-size: 12px; line-height: 1.4; }
  .campaign-social-header div > span { display: block; font-size: 10px; color: #686b64; }
  .campaign-social-more { margin-left: auto; font-size: 23px; letter-spacing: 1px; }
  .campaign-phone .campaign-ad-copy { padding: 8%; }
  .campaign-phone .campaign-brand { font-size: 10px; margin-bottom: 12px; }
  .campaign-social-cta { display: flex; justify-content: space-between; align-items: center; padding: 10px 16px; background: #edf0e9; color: #293327; font-size: 12px; font-weight: 700; }
  .campaign-social-footer { padding: 12px 16px 8px; background: #fff; color: #292b26; }
  .campaign-social-actions { display: flex; gap: 14px; margin-bottom: 10px; }
  .campaign-social-actions svg { width: 20px; height: 20px; }
  .campaign-social-save { margin-left: auto; }
  .campaign-social-footer p { margin: 0; font-size: 11px; line-height: 1.5; color: #41443c; }
  .campaign-phone-home { height: 25px; position: relative; border-radius: 0 0 35px 35px; background: #fff; }
  .campaign-phone-home::after { content: ''; position: absolute; width: 95px; height: 4px; background: #252622; border-radius: 3px; left: 50%; bottom: 8px; transform: translateX(-50%); }
  .campaign-social-example > figcaption { text-align: center; }